If you are a freelancer and looking for some personal branding tips, then luckily you have landed on the right post.
Most of the aspiring freelancers always wish to have a personal brand. Sadly, only 20% succeed to do so. Talking about branding, it is all about creating a memorable and strong image that represents you and your business.
If as a freelancer, you think you can’t do it, you are mistaken. If you know the right strategy, have the vision, take initiative, have a high emotional intelligence level and confidence in making decisions, you can also become a PERSONAL BRAND in no time.
Getting back to the main topic, in this post, we are going to shed some light on the top 11 personal branding tips for aspiring freelancers.
Let’s get started
1. Define Your Brand!
Do you know how to define your brand?
If yes, you are going good, and if not, then look for the ways to learn it. Having a right method to define your brand is very important if you want to stand apart.
Remember, if you don’t know how to define your brand, no one will be keen on you and your products and services. In order to define your brand, you should know your worth and ability to define yourself.
This allows you to tell people about your story in a right manner so they can relate with you! Make sure to choose the right words that make people keener on your story!
2. Have a Specialty/Niche
As a freelancer, you also have to take care of the niche. If you specialize in a particular niche in your field then you will stand apart in the crowd. But if you poke your nose in every niche, people will get confused and so will your brand set-up.
However, if you have a specialty niche, it allows you to differentiate how your brand is from others in the market. Possibly, you can make the site responsive or integrate them with right APIs and Plugins for on any specific topic.
You can only take care of all aspects if you know about your niche.
3. Write down Your Bio
Bio is one of the most important things that can help a freelancer to build a personal brand. A proficient bio helps them in speaking on the panels, in LinkedIn profile, writing gigs as well as in the networking events.
The bio they should write should include important credentials like work experience, press hits, education, etc.
4. Start Blogging
In today’s online world, no one can underestimate the power of blogging. This is the right and effective way to show your skills and creativity. If potential clients read what you have written they will know about your potential and other aspects related to your personal brand.
You can add your contact information at the end of the blogs and can earn many freelance projects based on it.
5. Use LinkedIn
We all know the power of LinkedIn. This is one of the greatest platforms that have helped numerous freelancers to get the projects. It presents your resume publicly in the front of global recruiters and employers.
You can add your accomplishments and even ask your clients to recommend you.
6. Become involved on Social Media
Let’s face it- everything is free and flawless in social media, right? You can share articles, blog entries, and customer related accomplishments. You can choose the best way to present yourself and your brand on the social networking sites.
You should take after individuals in your industry and bounce into applicable discussions by using inclining hashtags or those that are most well known in your industry.
7. Start Networking
Networking is one of the most important things you need to consider when planning for freelance branding. You may make new companions, meet new customers, or even have somebody to work with when you have to escape your home office or café!
Keep in mind, the general purpose of personal branding is to have some say over your reputation. Furthermore, your companions and colleagues are the general populations you need to inspire with that reputation.
8. Learn to Say NO
Personal brand means a name, a reputation. If you are willing do anything coming on your way, then you are doing a BIG MISTAKE. If you don’t know how to say NO, you are blocking your way to become a personal brand.
So, at times, when things seem difficult or irrelevant, don’t force yourself. Say NO.
9. Do Your Work
Remember, none of your big claims will be going to work. At last, you have to show your work. So, as a freelancer, ensure that you are doing a great work. If you’ll concentrate on providing high-quality work, no-one can stop you to climb the ladder of success.
Your work and activities say a lot about your own image—and you, as a person. If you consistently do your work with commitment, people will start recognizing you and you will soon become a big brand.
10. Understanding of Personal Branding
What is personal branding? Do you have a quick answer to this? If yes, then you must know your goals and have the power to achieve them, but if not, then you need to do some homework first.
Personal branding is all about defining yourself in front of the world. It is all about knowing how people see your brand or describe you in front of others etc. It sets a standard on how people take you and how you set the characteristics and values of your brand.
Personal branding gives responsibility on how you present your brand to the masses. If you want to become expert in a niche, you have to know everything about it so that you can take your branding to the next level.
11. Building Strong Communicational Skills
To establish as a personal brand, you need to work on your communication skills. If you lack in that, you need to work on it. For that, you can join some writing courses, speaking courses or talk with someone in that particular dialect.
Building your own brand is not a piece of cake, but if you are wise, it is not a hard nut to crack either. Although, there are many freelancers who want to establish their personal brand, but only a few are lucky.
So, if you are also a newbie, who is looking for a sure short way to establish yourself as a PERSONAL BRAND, then think again- Are you following the above tips?