In today’s world, it can be challenging to stand out from the crowd. More and more people are relying on their brand to build their credibility in social and work circles.
Personal branding has become a real game-changer that can lead to both personal and professional success. It’s up to you to create a personal brand so that people want to get to know you and can get a sense for the expertise and experiences you have to offer.
When you become your own brand, you will become more confident in speaking to others without hesitation and can even convince an employer to hire you.
You don’t always need a resume to sell yourself. Your best career moves can come as a result of a strong professional brand rather than filling out job applications. It comes from building a face-to-face relationship where you no longer need a resume.
You will be able to reach out and communicate with the right people in confidence. A personal brand will build a reputation within your niche, which will lead to more opportunities and a potentially increased salary.
Everybody has a story to tell and has experiences that are unique to them, but others can relate. Developing your brand can be challenging but listed below are some tips that will help you get started.
1. Position Yourself as a Thought Leader
If you’re looking to build your professional brand, then you’re going to need to provide people with a reason to be interested in who you are and what you do.
The easiest way to do this is position yourself as a thought leader within your niche. Maybe you like to teach but don’t know how to get started and involved.
Start a blog, start making videos on social media apps, volunteer as a leader for a particular community event, or try becoming a motivational speaker.
These are just a few examples, but whatever your niche is, become the best that you can be. People will begin to notice your leadership skills.
2. Master a Developing Trend
It is difficult to establish yourself as a thought leader in popular topics. Keeping up to date with trends in your industry will help you develop expertise and to become a thought leader in new areas within your niche.
If you are a digital marketer, then you would be wise to become familiar with developing tech and strategies. To help get ahead on progressing technologies, you’ll need to be sure to do some research and see what experts predict.
For example, long-time SEO guru Barry Schwartz of Search Engine Land was apart of an expert round-table titled “The Future of Digital Marketing” where he shared his prediction that voice, and mobile search will be significant players in years to come.
So, if you’re eager to build your brand and get ahead of the competition, you must start learning the ins and outs of mobile search. If you’re committed, you can become an expert in no time.
3. Be Consistent
Are you curious about how some people can accomplish their massive success in the field that they love, while others work just as hard but never reach that point?
One may think they are more intelligent, more ambitious, come from wealth, or are just luckier than the second group.
Yes, all of the above factors may be accurate, but the most important element that goes into success is consistency.
To be consistent means to be entirely dedicated to whatever goal, activity, or task you choose to tackle. Consistency requires commitment, and it’s a must to build and grow your brand.
4. Consider a Brand Refresh
Take a step back and reflect on your social profiles, images that are online, and the tone of your content. Maybe you might need to step it up a bit to get the respect that you are looking for and that is necessary of you.
Think about professionalism. Who’s viewing your profiles? What will they think?
This might require you to delete previously posted content. Or start up a new and refreshed account.
5. Develop Great Content
Content is king. So, if you want to build a personal brand and drive traffic to your social channels and website, then you’re going to need to develop great content.
Whatever your niche is, master your content. Becoming a content master, you will have the power to innovate, educate, communicate, and translate your ideas into paying customers.
But, what’s even more critical and appealing is that you get to provide your outlook which will turn into your brand story concept.
6. Master the Art of Social Media to Increase Followers
Let’s face it; if you don’t have any followers, there will be no one with which to share that excellent content. Social Media provides a vital communication platform which is crucial in developing personal branding.
Social media will also build up your brand’s validation, awareness, and exposure of your niche to a mass audience. Be creative, honest and accurate in how you brand yourself on social media.
7. Understand Your Leadership Style
There are some different leadership styles and to build an authentic personal brand, it is essential to know which fits you best.
For example, servant leadership is characterized by leaders who put the needs of others before their interests. Even though servant leaders have plenty of useful and mental capability, they can lack technical skills.
Another example is transformational leadership which requires leaders to follow their vision and have shared values that are necessary for developing relationships. This style of leadership is essential for struggling organizations.
8. Know What You Stand For
What separates you from others? What are your values?
These are essential questions you should ask yourself as you build the foundation for your personal and professional brand.
You want followers of your brand to know what it is you stand for and you want to communicate your morals and vision effectively.
This will help attract like-minded individuals that want to connect with your brand which can lead to partnership and work opportunities.
9. Consistently Gather Feedback
Building your brand is a constant process of improvement. Feedback is a critical element of the growth process.
After you have built great content, it is imperative to seek out feedback from your followers consistently. Hopefully, you will receive honest feedback which you can gather to help you develop your brand.
You can also ask for feedback from your friends, family, co-workers, as well. It is always important to ask for feedback to further your insights and growth.
10. Don’t Compare Yourself to Established Leaders
Say that, for example, if you are a woman or minority, you need to leverage this to your advantage and follow leaders like Sheryl Sandberg & Tory Burch who haven’t let the statistics get in their way.
Did you know that in 2014, 30% of all enterprises within the United States where women-owned firms?
That is roughly equivalent to 9.1 million female-owned enterprises. All in all that accounts for over $1.4 trillion in revenue. Follow leaders that aspire you to succeed, grow, and achieve your goals.
11. Maintain the Same Branding Across All Platforms and Services
Don’t have one style on Twitter and another on Facebook; it will confuse people and diminish your attempts. You need to deliver a sharp, consistent message on all of your social media accounts.