Don’t overthink it, but it’s pretty obvious that when employees are emotionally invested in the company, they will go above and beyond to help it succeed.
What’s the word for this? Employee engagement.
But just how important is employee engagement to your company’s success? VERY. From productivity levels to customer satisfaction to turnover and profitability – all this and more is tied to employee engagement.
Therefore, it’s crucial that you understand employee engagement is not a one-time action to cross off your to-do list.
It starts on the employee’s first day and lasts until they leave the company. Engaging employees has no off switch, it is embedded in the company culture.
Connecteam’s all-in-one app for improving employee engagement can help you with employee engagement on a daily basis. How so?
First off, send surveys on any matter, whenever you want, including during on-boarding, after a meeting, after a company event, after a training course, or whenever relevant. Make sure you send surveys on a regular basis in order to continually monitor employee satisfaction and happiness.
Additionally, act on the feedback so employees know their opinion is valued and will continue to share honestly.
Take it a step further and create a suggestion box that’s always accessible.
On top of it all, Connecteam allows you to be where your employees are. In the click of a button, you can send company updates, important announcements, birthday wishes, employee of the month celebrations, and so much more. This level of transparency builds employee rapport and trust, while also reinforcing your company’s purpose.
When you show your employees you care and what you care about, you’re boosting engagement because chances are, they care about the same things. Start your free 21 day trial with Connecteam now and instantly improve your employee engagement within minutes of setup.
Here are 5 reasons why employee engagement matters:
1) Engaged employees boost productivity
Undoubtedly, as a manager you always need to your eye on the bottom line. One way to do this is by investing time in employment engagement.
Numerous studies have found that a fully engaged workforce will always outperform a disengaged workforce. A Gallup study found that companies who have engaged staff have higher earnings per share and they also recover quicker from recession.
2) Employee engagement increases customer satisfaction
Simon Sinek, an author and leadership master, rightly said, “There’s no CEO on the planet who’s responsible for the customer. They’re just not. They’re responsible for the people who are responsible for the people who are responsible for the customer.”
In fact, Forbes magazine published an article proving the link that engaged employees lead to happier customers.
Blake Morgan said in the article, “There is an undeniable link between employee experience and customer experience. Companies that lead in customer experience have 60% more engaged employees, and study after study has shown that investing in employee experience impacts the customer experience and can generate a high ROI for the company.”
3) You’ll retain your best people
Let me put it this way, the Bureau of National Affairs found that U.S. businesses approximately lose $11 billion annually because of employee turnover. So, when employees are engaged, they are less likely to leave the company. When you have increased retention, you experience less recruiting and hiring costs while boosting morale.
4) Innovation grows
Engaged employees are far more likely to share innovative ideas.
They think about how they can better the work they do instead of just working at bare minimum. It’s this gung-ho attitude that leads to innovation.
5) Employee engagement enhances company culture
A company culture that involves easing up on control and simply trusting employees to do the right thing allows for growth like you’ve never experienced. You must believe that if you hire smart, passionate people and give them room to shine, they will in turn, engage and thrive in meeting company goals.
For the reasons listed above and more, employee engagement is essentially one of the key aspects to meeting your company goals and then some. It is best if you invest time in your employees so that they in turn become invested in the company and its goals.