Content writing is easy. Anyone with an average level of writing skills can become a writer. However, it takes something more to be a good content writer and grab the attention of your targeted audience.
At the core of every piece of content marketing strategy – content that is unique, interesting and has the ability to keep the audience engaged. Very few content writers have the ability to create engaging and interesting content.
Some are born writers but it does not mean that the others can’t try and become a good and successful content writer.
Know What Your Audience Needs
Communication is a two-way process. If you want to be a successful writer, you must recognize this fact. If you ignore this important aspect, success might elude you. You must know who your audience/reader is and most importantly, you must know what they want.
It is important to plan your writing or the outcome could be just plain, uninspiring content that could get you labeled as a flop writer.
Research Well To Achieve Your Content Output Objectives
Content writers must spend time on research on the subject of their choice before you put pen on paper (the digital equivalent of this clichéd term is not as catchy!). Content created without any research is like shooting at a target in the dark.
Nine times out of ten, you are unlikely to hit the mark. And the one time that you do, it will be just like a lucky break and nothing more.
Conducting a market research on the topic of your choice and your audience is akin to the all-important market research that salespersons do before devising a marketing strategy.
This is a significant step in understanding the persona of the buyer and the character of the market they are targeting.
Avoid Use of Jargons
A successful writer is one with the ability to understand the unique needs of the audience and can align their content in a manner they desire. This is one of the key skills that a writer should possess. Content writing also works on the same lines.
You must know beforehand what kind of information your audience is looking for and then work on creating content that covers all aspects of the topic comprehensively.
Talk to your audience in a language they understand and avoid the use of jargons and technical terms unless you cannot avoid using them to explain your point.
A good content writer usually has excellent analytical and communication skills as well. We all have a way of generating great ideas in our head but not everyone can put them on paper in an impactful manner.
Content writers can polish the idea, adorn them with the right words, ask the right questions at the right place to engage their audience and establish the relevance of their thoughts in a lucid manner that can easily resonate with their audience.
The Five Skills You Need To Start A Career As A Successful Content Writer:
1. The Ability to Adapt
You could be a born writer with excellent writing skills but if you do not know how to adapt your writing style to the demands or culture of a brand, your skills add up to zilch.
Let’s take the example of two different types of pages of one website – the landing page and the information page.
A landing page should have information in a crisp and concise format in a form that persuades the reader to carry out the desired action.
The purpose of a product/service description page, on the other hand, is to provide readers with detailed information and involves using a different style of writing.
To be a successful content writer, you must be able to adapt to situations quickly and know how to write using different styles.
2. The Ability To Do Quality Research
A professional content writer will not put a word on paper unless they get their research right. To create a compelling content, you must have loads of valuable data which can be used for constructing the content.
Keep an eye on the trending topics and know the resources that can provide you the best data on the topic under consideration.
Quality research is the key to creating good content. Make sure you develop this skill.
3. The Ability to be Original as Possible
The hallmark of a good content writer is the ability to create quality content that’s unique, original and offers valuable information. Plagiarism is a bad word in content marketing strategy and is a label that you can do without.
Develop your own style of writing and focus on providing interesting information that has probably never been provided by others to your readers.
4. To Have a Good Understanding of SEO
SEO ready content is what sells today and content writers will do everything needed to stay on top of SEO trends. You may have created the best content with all the right research tactics but it simply will not have any value if your readers can’t find it.
Search engine optimized content will be picked up by Google and other leading search engines and ranked high for the relevant keywords. It is crucial to master the craft of and know how to create SEO-friendly descriptions and titles.
It will also do your writing a world of good if you keep up with Google’s latest algorithm changes.
5. To Develop the Capacity for Time Management
Content writing is a creative thing but like everything else, this one too comes with a deadline. Your clients are committed to delivering content within specific time frames. You cannot extend the deadline given to you on the pretext of working on the quality aspect.
A good content writer is one who can deliver high quality content consistently without missing the deadline even once. Your clients will judge you, not only on quality but also on the reliability factor. Good time management is a key characteristic of leading content writers.
If you follow these five tips and incorporate them into your content writing efforts, you can become one of the best in your field and help your team excel in their content marketing strategy.