Delivering a great sales pitch is harder than it looks on TV. Trying to convince someone to buy something is a tough job, and you’ll need to work hard to win them over. There’s a lot of pressure to succeed, as doing so could lead to an important sale or contract that will boost your company, and possibly your commission too.

Want to know the secrets of nailing a sales opportunity? Here are five steps to impress in your next sales pitch.

1) Dress the part

First impressions are everything, especially in the world of sales. Dressing smart, with a neat appearance will make a much better first impression than if you were to turn up in jeans and sneakers. Always make the effort to look your smartest, sharpest self. Dressing the part will not only help you give the right impression, but you’ll give yourself a confidence boost too.

For those crucial pitches, you might want to think about getting a haircut or a blow dry in the morning to help you feel more confident and ready to win them over.

2) Consider each customer’s needs

A pitch should be tailored to the customer. If you deliver the same spiel over and over again, it’s going to feel forced and rehearsed. To tailor your pitch to each customer, you’ll need to consider their needs, their challenges and find solutions that will help that specific client. You can start with a base pitch, but be sure to flesh it out with information that’s unique to the customer you’re pitching too.

3) Be a storyteller

One approach you can use to deliver an effective sales pitch is to tell a good story. Drawing on your own experiences and anecdotes, your sales pitch will seem more human and more likely to connect with the people you’re pitching too. This approach can also help you to feel more relaxed, which will make you more confident when presenting in front of others.

4) Get the visuals right

Visuals can be an important part of your presentation. They’ll help you to stick to what you need to say, but they’ll keep your audience interested too. You can make the most of sales presentations in PowerPoint by keeping it simple, but attractive at the same time. Businesses can really benefit from having branded presentation templates to ensure employees deliver a presentation that reflects the brand’s values and identity each time.

5) Practice

Speaking in front of people can be a nerve-wracking thing. However, practice really does make perfect in helping you with public speaking. Try practicing in front of a mirror or in front of friends. When you’ve got a particularly important pitch, it’s good to put in a lot of practice and pin down what you’re saying. You can also work on your confidence to help you feel more self-assured, even if you’re not.

Whether you’re attending a job interview, a sales call or you’re presenting to your own team; your presentation is there to sell something. Believe in yourself, work on your delivery and soon you’ll have everything you need to impress in your next sales pitch and hit that home run.

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