Are you looking for a job in the marketing industry?
You’ve come to the right place. In this article, we will see actionable steps that will help you land your dream marketing job.
The reality is that job hunting can be a bit overwhelming. From creating your resume to applying to the right companies, there are several things you have to do before you can get the right job.
To effectively manage the entire job application process, optimize productivity, and increase your chances of getting your dream job, you need to break the process into manageable steps.
We will be looking at these steps in this article.
But before we proceed, let’s see some of the reasons you haven’t landed your dream marketing job yet.
7 Reasons You Haven’t Landed Your Dream Marketing Job
1. You Are Not Spending Enough Time Searching for Jobs
If you are really serious about landing your dream marketing job, you have to put in the work. Job hunting is full-time work. You have to spend more than a few minutes every day applying for jobs.
For unemployed individuals, job hunting is a full day’s work. Whether it is reviewing your CV, gaining new skills, networking, or applying for jobs, you need to allocate a significant amount of time to your job search.
It will be difficult for individuals currently employed to allow a significant amount of hours in the day to your job search. To make up for your lack of time, use the early hours of the morning or after work to look for new opportunities.
2. You Are Relying on Job Boards
Don’t just post your resume on job boards and wait for the company to contact you. You won’t get any job offers or interviews with this strategy.
It would help if you reached out to the companies you are interested in proactively. One best practice is sending an email to the hiring manager and telling them about your job board application. To make it easy for the hiring manager, you can also attach your resume to the email.
3. You Are Applying for Jobs Above Your Experience Level
No matter how great your skill sets, never apply for jobs that are above your experience level. Stop applying for roles like the vice president of marketing when you have just one year of experience.
Companies won’t call you for interviews because your experience doesn’t match the job you’re applying for. You will only be reducing your chances of getting a job. Apply for jobs that are within your experience level.
4. Your Resume Isn’t Optimized to Match the Job You Are Applying For
Hiring managers receive hundreds of resumes from job applicants. They don’t have the time to go through each of them. To optimize the process, they use an applicant tracking system (ATS).
This system will scan resumes for particular keywords that match the job description. So when creating your resume, make sure you optimize it to match the particular job you’re applying for. Don’t just send the same resume to every company you applied to. Take time to include keywords that will be specific to the job. These keywords help to hire managers to easily identify top applicants.
For example, as a marketer, you can include any of the following keywords in your resume – recruitment, risk management, Salesforce, research, negotiation, data analysis, budgeting, SEO, social media, marketing automation, sales enablement, client management, networking, etc.
5. You Are Applying for Every Job, but Not the Right Jobs
In theory, the more jobs you apply for, the higher your chances of getting an interview. This theory is flawed. Most hiring managers look for applicants with the right skill sets and experience for specific positions. If you apply for 10 positions but do not have the required skill-set, you won’t get an interview.
Apply for jobs that you are qualified for. This will increase your chances of getting called up for interviews. Conduct your research before sending in your application.
Steps to Land Your Dream Marketing Job
Step 1: Figure Out the Role You Want to Apply For
The first step in any job search is figuring out the role you want to apply for. Understanding the role you want will make it easier to identify the right jobs for you.
There are many marketing areas, so you must choose a role that best suits your skill sets.
Before applying for a job, ask yourself the following questions:
- Will this job position fit into my long-term career goals? You must be strategic when applying for jobs. Every role or job you take should be geared towards advancing your career. Even if you are unemployed and don’t have the luxury of being selective, still apply for your target industry jobs. This will help you gain valuable experience.
- Do I meet the requirements? Before applying for a job, review the job description, and identify the company’s qualifications requires every applicant to possess. If you are under-qualified for the position, there is no point in applying for the post.
Tip: Pay attention to the years of experience required for the job. If they are looking for someone with 5 years worth of experience and you have just two, the position might not be a good fit.
Step 2: Choosing the Right Company
The first step is knowing the role you want to apply for; the second is choosing the right company. You need to choose a company that is a good fit for you.
Here is an important question to ask when looking for companies to apply to: How far is the commute?
If you get the job, how long will it take you before you get to work? While the marketing industry is moving towards working remotely online, several employers will require you to show up at the office.
Will you spend hours commuting before you get to work? How much will it cost you to go to work in a year? Will your travel cost eat into a significant amount of your salary? Does the company offer telecommuting options for employees that live far? If you get the job, would you have to relocate your family?
These are some of the questions you will need to ask before applying for a position in any company.
While the role might be perfect for you, you need to be realistic. If you will have to spend a lot of time/money commuting to work, it isn’t worth it.
Tip: Most hiring managers give preference to local applicants than applicants from out of state. Employers will not want employees that will be burned out even before the day’s activities begin.
So before you apply, make sure the commute is okay for you.
Step 3: Build Your Skill Sets to Match Your Dream Roles
The title of this article is “how to land your dream marketing job.”
The keyword is “dream.”
It is possible to have a dream but not have the required skills to help you achieve that dream. To increase your chances of landing your dream job, you need to identify the skills you are missing for that role.
If you are unemployed, one simple way you can build your skills is by enrolling in online courses. You can also read marketing books, blogs, and listen to podcasts.
Tip: Enroll for courses that will give you certifications at the end. These certifications will give your resume an edge over other applicants.
If you currently have a job, look for other roles within the company to improve your skills. Ask your manager for other responsibilities that you can take. So when you apply for roles in your dream job, you will have enough experience for it.
Step 4: Build Relationships Using Networking
Networking can help you build relationships that can lead to you getting interviews. When applying for a job, try to connect with people who currently or previously worked in the company you are applying to.
Applicants that are referred to by employees of the company usually get preferential treatment. For example, if you have a relationship with a manager, you might not need to undergo the initial applicant screening. Another advantage of knowing someone in the company is that they can give you insights into the questions to expect during the interview.
Tip: Some of the best positions in most companies are not advertised on job boards. They are shared through networks and word of mouth. This means you need to regularly interact with people in your network to get access to the best jobs.
Show real-life examples of your work
One of the best ways you can stand out from the crowd is by showing examples of the work you have done in the past.
If you are serious about getting hired for a marketing role, you need to show real-life examples of work you’ve done. Hiring managers are looking for applicants with real-world experience.
The two best ways you can show examples of your work is by freelancing or building your own projects.
Step 5: Start Freelancing
Freelancing is one of the easiest ways to build a marketing portfolio when starting. Freelancing offers you the opportunity to have real-world results you can show to hiring managers. The best part is you get paid while doing it.
That is exactly how I started my content marketing career. With freelancing, I migrated from a career in health to marketing.
How did I go about it?
I cold emailed several marketing websites and asked to create content for them—some for free and others for little stipends. My cold email outreach helped me get opportunities to write for some of the biggest marketing websites in the world, like Social Media Examiner and Wordstream.
Once you have built your marketing portfolio, it becomes easier for you to get marketing jobs. Most times, you wouldn’t have to apply for jobs. You will get referrals from individuals with who you have worked in the past.
Apart from cold emailing, you will find freelance opportunities by applying to marketplaces like Upwork.
Step 6: Build Your Own Projects
You can leverage your skills to create your own cool projects. Build projects that help show your skills and abilities.
A good example is Scott Overend. He wanted to work as a videographer in ad agencies. Created his own video showcasing his skills. He aptly titled the video “unemployed Irish guy creates epic commercial to prove himself to ad agencies.”
He posted the video to Reddit, and it went viral. The video, along with its metrics, shows ad agencies that he could create videos that grab people’s attention.
So if you want to become a social media marketer, create a social media profile and build your following. This way, you can show the company that you have what it takes to manage their brand’s social media accounts and image.
If you want to become a content writer, start your own blog. Learn SEO, grow your blog traffic, and even build an email list. All these metrics would prove your effectiveness as a content writer. The best part is that you don’t need to spend a ton of money creating your blog.
There are several free blog sites you can use to get started immediately. The idea behind freelancing and creating your own projects is proving your value by showing actionable results.
This might take you a couple of months to achieve, but it’s worth it. The experience will give you an edge over other applicants. It will also get you a step closer to landing your dream marketing job.
Step 7: Apply for Marketing Internships and Co-ops
This step is for individuals who are fresh out of college or do not have a marketing degree. Marketing internships and co-ops provide you with valuable experience in the industry. This experience is highly attractive to hiring managers. Some internships can even lead to full-time jobs.
Internships will help you find your passion. It helps you identify which areas of marketing you are interested in.
Tip: Most colleges and universities run internship programs for their students. You can take advantage of this and intern for a marketing agency while still in school. If you are no longer in school, you can use sites like internships.com and WayUp to look for internship opportunities.
Landing a marketing job isn’t as simple as sending in your CV or resume. There are thousands of applicants for the same job. It would be best if you showed that you are the right marketer for the job by delivering value.
The steps in this article will help you get closer to landing your dream marketing job.