Apps for Building your Brand

Apps for Building your Brand

Stats suggest that smartphone users spend a sizeable chunk of their time browsing through apps. As a brand owner, chances are you do too. How about spending your time on applications that actually improve your business?  

These applications are great for getting tasks done on the go. The ones on this list would make great additions to your brand strategy.

1. Promote and Manage your Social Media Accounts with Hootsuite

Online engagement is a great way for brands to make it big and most of them find social media to be the best way to do it. However, keeping up with posts on every one of your accounts is a tedious process. But you don’t have to put a digital marketer on the payroll to do it, not when you have the Hootsuite app installed on your phone.

The Hootsuite app has pretty useful features for you brand. As a social media management tool it can help you.

  • Monitor what people are saying about your posts or brand on several channels at once
  • Post updates, view stats and read responses to name a few
  • Manage all of your social media activity on the go

And all within a single channel.

2. Become an Expert in your Niche with WordPress

Sometimes, consumers need more than salesy advertising gimmicks to convince them about a brand’s value. Blogging is a great way to showcase your business as an expert in its niche and in the process, gain more traffic to your website. And most bloggers find the WordPress app a convenient resource that allows them to do just that.

WordPress is considered to be the best website for bloggers. It also has an application to its name. And like all mobile applications, the website’s official app can be used on the go. With the app, you don’t need to log onto the website on a PC to edit your posts, moderate comments or even upload pictures on them.

Provided that you have access to an internet connection, you can post your work and keep track of it straight from your smartphone. And the best part is that it is free for download.

3.  Monitor online brand engagement with Google Analytics  

Creating a blog for your brand is one thing; ensuring its success is a whole other ball game. Sure, content is still king when it comes to the web; but making it reach the right audience will require a more focused approach.

And the best way to do that is to use Google Analytics, specifically the app version, to monitor how successful your content is with your target audience. With this application, you can save dashboard reports to view later, monitor key metrics and data in real time right from your phone. The Google Analytics app is free for download online and about it are mainly positive.

4. Engage Audiences with Canva

Content isn’t only related to blogs. Visuals have a large part to play in online engagement as well. There are several online tools that can help you create attractive content for your brand. Amongst them all, Canva stands out.

The Canva app is great for creating engaging content that gets shared. One of the most convenient aspects of this tool is that you don’t need to have any technical expertise to use it. It comes with handy drag and drop features that you can use to create anything that will bring your brand value, from stunning header templates to customized documents, images and ads.

You can always try out the freemium version to get a hang of the Android, iPhone and iPad app before opting for any of the priced packages.

Author: Mark Twain

Mark Twain is a brand manager in a professional company of USA. He is fully capable to promote and advertise the brand through latest and unique techniques. He believes that iPad apps and other similar technologies are most effective to promote any brand. View all posts by Mark Twain