Your personal brand tells the world who you are. Many people may choose to create and maintain a personal brand to help them advance their career, get new jobs or build a business of their own.
However, a personal brand doesn’t come by simply creating an idea of how you would like to be perceived. If you want to connect your name to the idea you’ve created, you need to get that idea out there the right way.
Achieving a strong personal brand will happen naturally, but that doesn’t mean you shouldn’t help promote it. Unfortunately, getting your personal brand noticed isn’t always easy. It takes consistent effort and dedication from your end.
There are a few outreach techniques you can implement to get your name noticed. If you’re looking for new ways to use outreach to build and grow your personal brand, here are a few ideas you may want to try.
1. Build Lasting Relationships Online and Offline
Having a community is one of the easiest ways to gain support and a strong audience. When you have a group of loyal readers, followers or viewers, you will already have a solid foundation to grow your brand from.
However, you can’t expect a community to come running to you. If you want to make a lasting impression on your audience, you need to put yourself in front of them and prove you’re worth connecting with.
Use both online tools and offline events to network with individuals in your industry or field. Social media, groups and online forums are all excellent opportunities for finding like-minded individuals who may be interested in hearing your opinion or insight. If you’re looking to meet people offline, check out conferences, business events or networking opportunities in your area.
When growing these relationships, be sure to focus on connecting first. Before you start telling them about your brand and what you do, find a common interest, share an experience or give a natural opinion. By showing that you’re interested in a genuine connection, you can develop a strong relationship.
2. Use Established Platforms to Get Your Name Out
When attempting to grow your audience, getting your name in front of the right people can be a bit of a struggle. With so many websites, blogs and portfolios on the web, readers have a lot to weed through in determining what is worth their attention.
To better reach your audience, try getting your information on an already established platform or page. There are a few effective ways you can do this, including guest blogging, article collaborations, interviews or webinars.
Having your name listed in a professional directory, like this listing for Rob Mericle on Loopnet, is another great option for pointing readers in your direction. His listing has over 320 views and a link back to his company’s website, along with a summary with company and branding information. Visitors can also leave recommendations for visitors to read.
By using an already established platform, you’re putting your name in front of a trusted audience. Because the readers of that platform value the information shared on that blog, podcast or website, they will automatically view your brand as credible and attention-worthy. Through getting a stamp of approval from someone your audience already trusts, they will be more willing to view and accept your brand.
3. Focus on Growth Through Online Advertisements
If you’re serious about growing your personal brand, you may want to consider purchasing some ad space to better attract your audience. While you may think online advertisements are just for businesses or companies looking to sell items, they can also be beneficial for bringing attention to your brand or name.
Depending on where your target audience is, you should look into purchasing ads on Facebook, Twitter or other social media platforms. Each of these platforms will allow you to select a specific demographic who will see your ads. If your target audience is not on social media often, you may want to consider putting ads on Google instead.
Online advertisements can give you more control over what people see when they search for your name. By getting the ads in front of your audience, you can direct them straight to your website, blog or portfolio where they can learn more about you and what you can provide.
No matter your reason for wanting to develop and grow a personal brand, you’ll need to do some work to help inspire a conversation around you. If you’re hoping to create a personal brand that shows who you are and what you’re capable of, don’t sit back and wait for it to take off on its own.
To seriously promote your personal brand, use these outreach techniques to help stimulate the process. With lasting relationships, already established platforms and online advertisements, your personal brand will continue to grow into something you are proud of. Consistent effort and outreach can help you accomplish your personal branding goals.