The Events Industry is an extremely competitive place but is full of fruitful opportunities that can elevate your lifestyle notably. It is the most creative space because there are opportunities for every skill; be it management, singing, hospitality or security.
The attractive opportunities that it offers come with a price, i.e. high competition and lack of knowledge about what recruiters are looking for.
More and more people are getting attracted towards this part of the events Industry, and the speculation about the demands of the recruiters are growing with it. It is essential to know what you want to pursue and what will get your through, to secure your win with ease.
The following is a list of jobs in the events industry and a brief about what do they entail and what precisely the recruiters are expecting from the candidates:
2. Event Manager
The role of an event manager is what the name suggests, managing the event. She is the head of the event, also referred as project head (for specific events).
She, along with other team heads, plan the entire event on paper, assigns everyone work, overlooks them at regular intervals and also consider issues to resolve it at the earliest.
She coordinates with all the other departments and ensures that the event will go as smoothly as planned because he is responsible for his team and the entire event.
Leadership qualities, people-skills, management skills, a knack for problem-solving, team player, confident and admirable communication skills.
2. Talent Manager
Every event includes a particular talent to make it attractive and interesting, as a singer, dancer, spokesperson or the bride and groom (wedding events). These people are referred as talent, and a specific person (or a team) is assigned to manage all the requirements and issues related to that talent.
It is a critical job because the talent is the primary element of any event, and if they cancel, the event may come to an end. Concerts are the best example of talent-driven events.
Ability to build valuable long-term connections, manage high-end celebrities & keep the talent happy, polite-but-firm and a fantastic communicator.
3. Decorator In-charge
The attractive element of some events is the decor of the venue. Weddings are one such example of events that put their primary focus on the decoration.
The person-in-charge has to look over everything; from lighting and sound systems to attractive features.
Creative bent of mind, eye-for-details, innovative and ability to visualise & execute.
3. Event Coordinator
For smaller events, the event manager is the event coordinator, but in large-scale events, the event coordinator is the individual who helps the manager in checking up on different departments, planning the event and creating contingency plans, in resolving issues and even makes a report of every department for improvement purposes.
He also creates a time-driven worksheet to check off every work that is accomplished and remaining to make sure everything is covered in time. He is basically the right hand of the event manager.
Good management skills, people-person, ability to coordinate with other departments and outstanding analytical skills.
4. Head of Sponsorship
Most events require sponsorship in some form to make sure all the elements of the event can be paid for. The person-in-charge has to contact potential sponsors and meet with them to convince them to pay sponsorship for the event; be it monetary or barter.
He, along with the event manager and marketing people, plans a sponsorship document which includes all the highlights of the event and benefits for the sponsors, if they become a part of it.
This document is used to secure deals with the sponsors. Note: Not all events require sponsorship.
Exceptional convincing and communication skills, ability to build fruitful connections in the space, perfect negotiation ability and resourceful.
6. Hospitality Manager
This person is responsible for ensuring excellent guest experience. The visitors of every event needs to be treated with politeness to make their experience perfect.
The person-in-charge for handling lodgings and guest requirements & complaints is known as a hospitality manager.
People-person, confident, resourceful, good communication skills and connections in the space.
7. Public Relations Officer
Also known as PRO, is responsible for overlooking and organising all PR activities. He ensures effective communication with the guests, stakeholders and media to put the event in a positive light.
Cool temperament, excellent communication skills, confidence in public speaking, creative mind and valuable media connections (or the required abilities to do so).
8. Event Security Officer
Every event requires security options; be it security guards or/and modern security systems. It is a must to ensure the safety of the guests and talent that are present at the event venue. The security in-charge needs to take care of all the security arrangements and make sure that the guests and the talent are safe and have a peace of mind.
Strength, tactical knowledge, awareness of latest security systems, people-person and polite (to avoid unwanted conflicts).
9. Food And Beverage Manager
Food and Beverages in-charge is the person who handles everything regarding, as the name suggests, food and beverages. Be it paid or complementary; some type of snacks and water is necessary at every event venue.
Some of these services also fall under the ‘Hospitality department’, but that depends on the size of the event; large-scale events have individual teams for every department.
Connections in the industry (or the required abilities to do so), knowledge of the space, ability to estimate a quantity of either of the two (to avoid unnecessary wastage) or arrange it whenever the need be (to fulfil the requirements if it runs out).
10. Head of Marketing
This is one of the most popular departments of the event space. The marketing in-charge handles the media coverage across all platforms; all the above-the-line (ATL) and below-the-line (BTL) requirements.
He is responsible for creating a marketing plan and strategy to make sure that the event gets the desired media coverage and popularity.
Abilities to develop and cultivate long-term relationships with potential prospects, knowledge of marketing platforms, ability to devise effective marketing strategies & ensuring their effective execution and excellent communication skills.
11. Technical Event Manager
The technical requirements and issues are handled by the Technical Head. Events like concerts, performance shows and others include technical equipment like lighting or sound systems, electronic panels and wires.
The technical head is responsible for making sure that the event runs smoothly, without any technical glitch.
Technical knowledge of the industry and equipment, resolving skills and being always ready to help other departments.
Be A Part Of The Event Industry
The roles and requirements mentioned above showcase that the size of every department depends on the size of the event, and every department needs to be skilled & experienced (recruiters prefer it) in their space to make sure that not only does the event runs smoothly but also, all the elements are in perfect coordination with each other to ensure flawless guests’ & talent experience.