6 Career Paths for the Creative Individual | CareerMetis.com

The creative industry focuses on production on creative work, such as design, film, fine arts, music, entertainment, and so on.

People in this industry are often innovative and artistic, who do the job mainly to push its intrinsic merits rather than achieving economic goals.

Over the years the creative industry has expanded tremendously by giving scope to digital marketing, social media advertising, brand manager, etc into the creative range. In simple terms, a career in the creative market is all about creating things that appeal to the eyes.

Creative career opportunities are there in almost all industries. You can create interesting website visuals, click a perfect shot on camera, create motivating figures to push eCommerce sales, write a creative piece of article, design creatives for social media and more.

Hence, the possibilities are endless in the creative field, but before you look out for opportunities you must first understand the options available. Here are some of the high-in-demand creative career options:

High-in-demand creative career options:

1) Creative Writing

If you have a love for words and thinking to pursue a career as a writer then creative writing is a much-valuable field. Creative writers produce content for various print and online publications.

It includes engaging and entertaining articles, stories (fictional and non-fictional), scripts, blogs, website content and more. It is a great creative career option for aspiring writers.

2) Digital Marketing

Although digital marketing is more about marketing techniques and strategies, there is a high demand for designers in this field. There are wide ranges of digital marketing jobs out there for creative people, such as video/audio producer, social media manager, graphic designer, ad planner and other.

Digital Marketing comprises more roles and skills than we know, moreover, it is flexible, interesting and versatile in nature making the job role exciting and fascinating.

3) Public Relations Manager

Today businesses are all about reputation and branding. People that can think creatively to build and maintain a brand’s image can get into public relations. PR professionals develop and manage activities pertaining to corporate communications.

PR experts have great written and oral communication skills as their job relate to developing and maintaining relationships with media and influencers.

4) Art Direction

Art directors are required in almost all entertainment and media industries. They work for advertising, PR, newspaper, media, film, theatre, design firm and others.

As an art director, one would typically have a job to oversee the work done by designers, photographers, and artists and articulate a further vision or direct shows. People with theatre and design backgrounds usually have greater scope in this creative field.

5) Illustrator

The job of illustrator combines art, design and creative skills in order to develop ideas through visuals for various markets. If you are keenly into sketching, drawing, painting, along with IT knowledge then you can take up a job of illustrator.

Books covers, instruction manuals, leaflets, magazine design, newspaper illustrations, mobile phone visuals, sales brochures are some of the things you might have to design depending on the industry you are working with.

6) Animation Direction

Animation direction is considered one of the coolest jobs in the entertainment industry. They bring creative ideas to life using animation along with managing the animation team.

You must have experience working with Adobe Creative Suite, 3D Studio Max and other similar animation programs. There is great demand for animation directors in video production houses, film and advertising industries.

7) Performing Artists

Performing artists are creative artists working in the field of theatre, music, dance, magic, circus, etc. These artists use their facial expressions, body language and voice to communicate their creative talent. These artists mostly perform in front of live audiences, while some might even work for television acting and music videos.

If you can impersonate a character and express different emotions to convey the message then performing arts can be a great deal for you.

While all these options and many others exist, there are some things that you will need to do to ensure that you are in line with the requirements. Before you look for the right kind of career, you will need to introspect on certain things that are important. Some of the things that you will need to look at include:



Tips for finding creative career opportunities:

a) Aptitude:

It is very important to check if you have the aptitude for a particular career. There are multiple tests available to check a person’s attitude towards a certain kind of career opportunity. Additionally, there are counselors that can help you figure this out.

You can also find free online aptitude test that can rate you based on your skills.  

b) Interest and Drive:

It is important to identify your areas of interest.

As Mark Twain once famously said, “Find a job you enjoy doing, and you will never have to work a day in your life.” This, basically, means that you will need to identify what interests you and what you believe you will enjoy doing for a long time to come.

You will need the drive to put your head down and stick to the plan and execute it, and there is no substitute for giving it everything you have.   

c) Economics:

As much as one might be as optimistic about the monies involved in following the dream; it is important to remember that it is an important aspect of any chase to follow through with your dream. You will need to accumulate the money needed to be able to afford the education required to make your creative career.   

d) Skill Development: 

When you look at creativity, it is not a question often of sitting in a beachfront and creating what you want. It takes skill, it takes research, it takes failing before you succeed. Therefore, the skill required to create is something one needs to learn.

Depending on your line of interest, you can take the required courses to enable you to better your function in your career and understand the pitfalls and rises in your career.  

e) Network:

You are the friends you keep’ is a quote that has often been used to ensure that you are wary of the people you speak to and hang out with. This is an important aspect of any creative space. You will need to see the creative people in your space of interest and engage with them, learn from them, and work with them.

The more experience you gain from people within the industry is priceless. The more you learn the better you get at your job.         

f) Practice: 

There is a reason why the slogan “Practice makes a man perfect” was created. Be it sports or creativity there is a lot of stress on continuous practice. When you practice long and hard, it opens a world of different solutions as you practice for and make up different solutions for the same problem. Therefore, there cannot be enough stress for practice. Allow your skillset to drive what you create.

For example, if the illustration is your passion, draw a sketch that represents your style, if you are a writer, publish a creative blog and get a response. Go get it should be in your head all the time!   

g) Presentation:

What you present for yourself in your resume and interviews is a reflection of the work that you are capable of doing. Therefore, ensure that if you want a creative career you are showcasing that aspect of yourself well in both your written and presentation.

The more you showcase your ability to do the right kind of creation, the better the chances of you landing yourself a career in the creative space. Your portfolio will sell your career more; so, ensure that you keep a track of it and add it while you present yourself in the space.

h) Resources

Once you are sure about your creative career options, you must look for resources to fine-tune your skills and help you get the job. For example, if digital marketing is your arena, then take up a digital marketing course from a reputed digital marketing institution.

 Another way would be to learn on the job, if you want to become a graphics designer then check for job openings on various job sites. Many people also find paid internships a great way to enter any particular industry. So, find what’s suitable and required to get your foot into the industry.

i) Motivation

The creative field requires high-level inspiration and motivation because often people run out of ideas and resources. The best you can do is keep yourself motivated in some way or the other.

Ask feedback from clients, friends, and family and try to work better. If possible find a mentor for yourself, who can build your confidence and offer help when you are stuck in any work process. Remember, sometimes a simple “well-done” message can fill-in all new energy in you.          



People working in the creative field often have a chance to take up freelance work or work under companies. The rate and pay scale may vary based on the level of skill and organizational factors.

However, there is a pool of interesting creative career opportunities out there and luckily all can be achieved with the right planning and intense focus.

Written By
Karthikeyan Maruthai is a trainer at Digital Scholar who helps the students excel in the field of SEO, SEM, and Wordpress. He has 10 years of industry experience to back him up.

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