A career in social media management can be difficult, but it has some major perks and benefits.
Social Media Management is a newly developed career path that you may have overlooked when thinking about your future career choice. As new social networks continue to rapidly sprout, Social Media Marketing has become a new branch within the marketing realm.
It takes a lot of skill to develop valuable social media practices that will aid in growing a brands online presence. While it is hard work, there’s a huge payoff if you can masterly navigate the various channels of social media marketing.
Here are the top five reasons why a social media management position is a career choice you may want to spend some time investigating when looking at potential career opportunities.
1. The Landscape is Constantly Evolving
Don’t like the daily grind of doing the same thing every day?
Social media management gives you a lot of unchartered territory to explore. Social media outlets such as Instagram, Snapchat, Facebook, amongst others, are constantly changing and adding new features/updates to keep users on their toes.
Along with these changes comes the ever-changing user response rates that you’ll have to constantly keep tabs on and adapt your various marketing techniques to reflect what’s trending.
These new developments mean social media managers will have to explore how these new features can enhance their client’s branding strategy and expand. You can establish your brands voice in a number of ways through social media features.
Who creates and manages that voice? Social media managers.
As social media changes, you can create and evolve your client’s voice and branding along with it in real-time. Managers can change their focus, try new things, and see what sticks without having to wait for months to pass to measure its success.
2. You’re Always Learning
Working in social media management means you’re always learning how to do something bigger, better, and in a more valuable way. You’re a huge asset to the team understanding how to use social media to create, promote, and maintain brand awareness.
Due to social media’s constant evolution of features, this also means you’re always learning and developing a new skill set, new ways to market a brand’s presence online, and learning how to do that successfully.
Believe it or not, social media started way back in 1997, but arguably we can make the assessment that social media didn’t exactly blow up until outlets like MySpace and Facebook came to fruition.
Yes, remember MySpace? A brand’s presence on certain social media outlets may also adapt and change depending on what needs to be marketed and their target audience, that’s where social media managers come into play.
Again, it’s a constant learning process and social media managers are kept on the tips of their toes because of this. Social media managers also need to understand how social media outlets such as Facebook, are doing statistically to see how their brand can succeed in marketing efforts or if other avenues need to be taken.
For instance, Facebook’s traffic is down 50 million hours per day ever since Facebook CEO and co-founder Mark Zuckerberg demanded fewer viral videos.
Ouch! Despite this fact, Facebook and YouTube still dominate the social media landscape in the U.S., according to the Pew Research Center. That being said, the same survey reported that among young Americans (ages 18 to 24), 78 percent of them use Snapchat.
As new social media outlets shift and as brands demand awareness from certain demographics, learning these statistics and how to reach them is the social media manager’s job to reign in that knowledge and use it to their advantage. Knowledge is power and as a social media manager, you have it!
3. Tap into your creative mind
Calling all of creative types! Managing social media for brands is a huge feat, but there really is no one answer to its success. You need to get creative using Instagram for promotions or other types of social media for a brand’s new product line, it’s all part of the job.
It’s also a lot of trial and error and collecting the right data to accurately measure how effective campaigns are on particular social media sites or applications. It can completely shift the way you market a client’s product or overall brand.
You may find that Facebook traffic is decreasing among your key demographic, while Instagram or Twitter are key drivers for promotions and site traffic.
4. Your Future is Bright
According to Statista, in 2017, 81 percent of U.S. Americans had a social media profile, and worldwide, the number of social media users reached 1.96 billion and is expected to grow to an estimated 2.5 billion in 2018.That’s a lot of unlocked potential for social media managers.
How’s that for job security? Social media has become a great way for people of all ages to connect. Even better, you will be working with measurable results.
Have you ever been in a situation where you wanted to confront your boss and convince him or her that you deserve a raise or to convince a client that they should move into a particular direction?
You can’t argue with cold, hard data! Being able to collect insights and share that data is a great asset to have internally and externally to show off how hard you’re working. Your actions will make you the star of the show!
5. Stay Connected
Remember what social media in general does!
It allows you to constantly be in contact with people. You’re constantly connecting and socializing with all walks of life from all over the world. How cool is that?
Being tapped into the social media world allows you to do your own research and collect your own data to further your marketing campaigns and to be more effective in your branding efforts. You have your finger on the pulse of whoever you are trying to connect with as a social media manager.
Social media management is a big beast to reign in, but with all of the powerful tools involved, it’ll keep the job challenging, yet very rewarding for the crowd who loves to stay connected.
Want to further break down various job positions within the social media realm?
Check out this article titled: 6 Career Paths for the Social Media Savvy written by our friends over at Instasize.