Non-tech startups are a significant part of the globalized industry today.
According to GEM’s Global Report, almost a hundred million non-tech startups are launched each year. However, not all of these startups are successful.
Below, we shall consider some of the critical characteristics that ensure the success of a non-tech startup. Most of these steps and strategies are usually ignored for being too mundane or ordinary. However, these aspects are crucial to the success of any non-tech startup.
Collective Consumer Insight
A great product idea is incomplete until the customer is satisfied with it. Startup development must be focused on understanding the key challenges and opportunities associated with the product.
Ask yourself questions such as:
- Am I aware of the complete problem?
- Does the problem exist for the end customer?
- Will the customer make a purchase?
- The maximum and minimum amount of money that a customer will spend on your product.
For a non-tech startup, it is highly recommended to engage with their customers directly to extract this information. Customers can find it easier to understand and answer questions that are based on non-technical language.
Always build prototypes.
The startup’s idea must be built in phases that allow for consideration of the development aspects. A crude mockup of your program does not need coding.
Instead, it needs a representation of the final product you wish to provide.
For example, if you have a mobile app idea – a crude mockup can display its features. You may also visualize the design and layout of the application.
Some other elements can be added to your crude mockup to make it more effective
- A Presentation that represents the main points of the idea.
- You may create Wireframes
- Whiteboard videos, storyboards, or a simple Entity-Relationship Diagram can be useful.
- Using image editing tools like Adobe Photoshop.
If you may feel difficulty in managing these aspects, a tech intern can help you out. Usually, school students are available for both paid and unpaid internships.
You can reward them by providing them a decent recommendation for their college entry.
Pre-selling is the key to success for a startup, sales of their initial product are significant. If, after all the research and development, your initial product fails, it might be challenging to survive in the market.
A suitable strategy is to focus on the pre-selling of your product. You are convincing your customer to buy the product before its actual launch. Pre-selling provides startups an insight regarding the sales that may be expected from the product.
Non-tech startups may focus on proper marketing and advertising to ensure that they can grab some of the market-share before the launch of their first product.
Considered a Cofounder?
Your non-tech startup can use the services of a technical cofounder. A technical cofounder can help put your idea into practice while causing a minimal economic burden.
However, there are a few things you must consider before finalizing on who to approach for the co-founding opportunity:
- Have you decided on your product’s idea?
- Are you sure what kind of technical expert will be helpful?
- Are you aware of the legal requirements?
- Are you aware where you can find the required cofounder?
Ensure that you have tested the person well before making him/her a cofounder. The image of the cofounders, their work ethics, and their persona is closely linked to the image of the company.
Making an incompetent person, the cofounder can lead to negative publicity and brand image issues for your startup. However, a suitable co-founder can improve the chances of success for your startup. Firms with two co-founders have higher chances of success compared to firms with a pure founder.
Are you prepared for the prelaunch? Your prelaunch is the deciding factor if your firm is destined to survive in the market or not. Make sure you are well placed for a fruitful prelaunch.
You may consider the following steps for this purpose:
- Are your clients aware of your product?
- Have you decided on any special offers or packages to offer to your clients?
- Are you confident that the prelaunch will lure-in customers?
A successful pre-launch must improve the market value and brand identity for your business. A poorly managed prelaunch event, faulty product, etc. can reduce your worth in the market. Startups must progressively build their market worth and value to ensure their market survival.
Expansion needs time
Remember, expanding rapidly is the worst business decision for a non-tech startup. Take things slowly and work on every aspect individually.
Additionally, find ample time to perform networking, writing a guest post, speaking at conferences, and socially developing your startup’s identity.
For an any-known tech startup, being search engine friendly is much more critical than proliferating.
Search engine friendly, in layman terms, means that your firm must pop-up in search engine results for your particular niche.
Consider the following methods to make this possible.
- Contact various elements in the media – reach out to blogs, newspapers, etc. They can create reports and editorials about your firm.
- Make sure you allow free access to your product to media experts in your field. Any useful and positive reviews can improve the worth of your product and startup.
- Try to gain insight regarding the competition. Competing products, or substitutes, may have features that can be implemented on your product to improve it.
Grow with partnerships
Startup development can be boosted by getting into business with active firms in the industry.
You may consider the vertical integration approach.
- Find a partner that is one a later stage of production than your startup. For example, if your startup is in the secondary stage of production, try teaming up with a well-known retailer.
- On the other hand, you may consider teaming up with a supplier. If your firm is an innovative retail startup, you may form partnerships with various manufacturers.
Partnerships with the right firms can improve the image of your startup. At the same time, benefits such as discounts and promotions can be availed from these partnerships.
Most importantly, the model of the partner ensures business stability and regular sales for your startup.
Originality and innovation are a must for a non-tech startup. The more you focus on the originality aspect, the better your market image shall be.
Here are a few methods to ensure originality.
- The mobile app for a startup must be unique. Do not focus on copying the idea of a well-established firm. Customers want something new to them: why will they pay for something they already have?
- The website of your startup must be original, displaying the actual data and information about YOUR startup. Copying information from reputed websites shall be devastating.
- Keep originality in your thought. If you appear as mimicry or imitation of another business, there are minimal chances of your
Long-term survival in the market.
- Ensure originality in how you deal with your office management. Virtual office teams are an excellent option for this purpose to provide maximum flexibility to employees.
Being unique and original can lure-in customers. A good idea is preferred by customers more than an abridged version of something that already exists in the market.
Reach out to the customers
Once your product is ready, do not wait for customers to spot it. Instead, reach out to your customers. Depending on the type of your product, there are multiple events and seminars that you may attend.
At the same time, you can do market research regarding the best customers for your product. Remember, social media is one of the most powerful marketing tools that exist today.
You may follow the following marketing strategies.
- You may use social media platforms to start a proper marketing campaign. Such campaigns may be based on text. However, visual campaigns, involving images or videos, are much more effective.
- You may consider building an official page for your startup. After creating an audience on that page, you can publish details of the new and upcoming products.
- You may create your own social media platform for the customers of your company only. A forum-format is most commonly followed for this purpose. Here, customers can ask questions, provide reviews, and even suggest improvements in the products.
Customers are the key to your business survival.
Thus, make sure your customers are satisfied at all points.
A startup requires continuous effort to ensure its success. Taking a startup venture lightly may result in quick failure. It is essential to ensure that you follow the above-mentioned tips and tricks for a successful non-tech startup.
Make sure you are well composed at all points and in-control of your startup’s situation. Consider the individual needs of your non-tech startup before following the given details – some of them may apply to your particular business compared to others.
After all, each business is unique and requires a customized approach for success. Best of luck!