CrossFit training has become wildly popular in the last few years, with gyms popping up all over the United States.
CrossFit is considered to be a training philosophy instead of a workout style; the philosophy is to challenge people to improve their physical well-being through a rigorous training routine in an accepting environment. The workouts themselves are focused on building strength, stamina, flexibility, balance, agility, speed, and much more.
It is not a specialized workout like yoga, martial arts, and sports; it is instead something that can give you a broad training and improve a person’s overall physical health.
1. Establishing Your Brand Identity
The benefit with being a CrossFit trainer is you already have a well-known name back you when you begin working on your brand identity. This will only get you so far, since CrossFit gyms are all over the country, so you will need to work on what makes your brand special.
It is important to shape your image so that when someone thinks of a CrossFit trainer, your name comes to mind. So, what do you bring to the table as a CrossFit trainer? What experience do your clients have when working with you? These are what help shape your brand.
If you are opening your own CrossFit gym, and that is the focus of your brand, you will only need to make some minor changes to the tips listed here, making them a little broader since you will be dealing with your brand on a slightly larger scale.
You will need to identify the voice of your brand. This is how you present yourself to potential clients, so you need to determine it before you begin branding yourself. Keep your voice consistent in all professional materials, written and verbal.
If you change your voice between pages on your website, your social media, and any interviews or talks you give, people will not see your brand as genuine.
2. Your Website
Online your website is a big part of your voice, and one of the first things that any potential client will see. You need to infuse your website with your brand identity and make your site consistent. If one page is all business, and another comical, but the others are full of personal anecdotes, it can be difficult for prospective clients to connect with you, because your website is inconsistent.
Do not be afraid to ask for help when building your website. Getting help on it when you first begin building it is easier than trying to do it yourself and having to have it redone later. It will get your brand out there earlier if you start with an effective site. Setting up your website for Search Engine Optimization (SEO) when you begin building it is also helpful. This will help your site show up in searches, allowing you to reach more people.
Utilize the colors, phrases, and graphics on your website to reinforce your brand. Even the tiniest details on your site can help strengthen your brand, including things like your navigation menu and icons, and even your links to social media.
Fonts are also an important detail that many forget when putting their website together. A heavy font tells visitors on your page something different from a flowy, curvy font, or even a lighter, more carefree font. Your fonts help tell your story, so put time into finding the right fonts for your brand.
Writing short blog posts on your site two to three times a week can also help with your brand and increase traffic to your website. You can use your social media to share these, and in turn, increase your credibility among potential clients.
3. Utilize Social Media
In the digital age, social media is a huge part of how people find anything from authors and specialty shops to gyms and trainers. Therefore, having a solid social media strategy in place is vital to making your brand get seen by the right clientele. Use the voice you worked into your website on your social media. Making sure that voice stays consistent throughout everything you do online is essential.
Posting regular training videos, tips, and inspirational quotes can help build your brand. If you are consistently active on social media, a potential client is more likely to look at you than the trainer who is inconsistent and infrequent with their social media content.
You should be active on Facebook, Twitter, and LinkedIn, these are the big ones to maximize your reach. You can expand to other platforms too, like Instagram and Snapchat, to further increase your reach, but the others are the most important platforms for you to maintain.
Make sure you use hashtags appropriately too, these can be a vital resource to increase your social media reach quickly.
CrossFit posts that seem to work best on Twitter are motivational quotes; on Facebook, it is commenting on hard, awe-inspiring workout of the days along with fellow CrossFit community members; on Instagram, it is motivational photos and videos.
4. Match Your Personal and Online Appearances
If your voice is more laid back in person, but while online you are trying to be a more rigid professional, then you will need to change something.
You have to find a way to make the two perspectives mesh. Your voice and appearance needs to be consistent. The color of your outfit, the outfit itself, everything about your presentation needs to reflect your brand.
5. Putting it all together
Once you utilize these tools, you can begin to brand yourself effectively. It is not something that gets done overnight, and it will take work, but with time you can work out exactly how you want your brand to represent you.
Your website and social media are the two most important things you need to focus on to build your online brand since those are where potential clients will be finding information about you. Making sure you have the perfect web copy that is consistent throughout the site is a vital key; as is being on the right social media platforms and spending time maintaining it all.