Today’s economy is everything but light; with a high demand of working force, enviable levels of performance history required and utmost professionalism understood, finding a job is, for lack of a better word, stressful. Regardless of the position, you are applying for or the company you are hoping to become a part of unless you have a solid reputation online – it’s highly unlikely you’ll be even considered.
Whoever is running a successful entrepreneurship knows that a bulletproof online profile that communicates the employee’s personal success is the first step to even considering that employee.
How is this online trend different to the typical job hunting methods?
These days it’s all about self-promotion, an appealing identity and maximizing your chances of attracting new attention online. To become successful in the job-hunting department, you need to establish your professional identity that will interest, attract and ultimately woo your future employer – all through the social networking and profiles you build in that arena.
How does personal online branding fit into the context of landing a job?
As already mentioned, online connectivity is the ultimate way of communicating. An online résumé is your way of sharing your accomplishments publically (in a digital format) to connect with a large number of people in your industry. Further, an online profile leads to being viewed for a recommendation and when you are looking – for an opening.
Personal brands attract professional recruiters who use social media to do their scouting and vetting, so making sure your profile is up to speed is crucial. If you are looking for a job, that is.
Ok, I got it. So, what do I do to brand myself online?
Embrace multiple platforms for effect
Depending on the profession you are in, different social platforms will work. Still, it’s always better to be present on multiple platforms than just one. To promote your personal brand, use Twitter, Facebook, LinkedIn, Instagram, blog and any other online network you can think of. Still, make sure you are consistent with your web presentation – having a hard-partying rebel image on your Facebook and a super-professional image on LinkedIn leaves recruiters with a bittersweet taste in their mouth and an ambivalent impression.
If you don’t have any of these social networks, the easiest thing ever is to open one. Even better, you’d be starting from scratch with leaves very little space for error. The most successful business profiles to cultivate are by far LinkedIn and a professionally built blog. The only thing you’ll be investing is sometimes setting things up and browsing through WP Engine deals that suit your requirements.
Build out your profiles as fully and accurately as possible and work hard to align your presence on every available channel.
Pride on your accomplishments
Consider your social platform is your arena of success. While our mums have taught us bragging about our own achievements is rude, learn to switch that tune. Any time you successfully complete a big project, show it off across all your social platforms. Update your platforms regularly with all the information that will have a positive impact on your business image.
Get involved and reach out
Being engaged in the public discourse is key to building a reputation online. Demonstrate your expertise in the industry by showing you are engaged in all the currently trending topics and offer inputs, opinions, and solutions that will get noticed.
Groups dealing with your specific field and discussions opened on topics you can excel at are the perfect opportunity for you to impress. You never know who’s looking.
Also, don’t be afraid to reach out to a brand/company you’ve been secretly eyeing; everyone appreciates quality initiative!
Keep in mind that the importance of developing a desirable online profile doesn’t relate to a specific audience only; if you don’t have an online business profile (and a successful one), it’s like you don’t exist at all. Once you build that personal brand, however – you are building a platform for business development, you are opening doors to landing that perfect job and encouraging relationships with your potential partners in the years to come.