Top 20 Digital Marketing Interview Questions & Answers | CareerMetis.com

By now you’re probably taken over by all the hype regarding digital marketing being a lucrative career choice. The prevailing scenario is that the job market of this IT vertical is soaring at an incredible rate & brands are spending big into diverse Internet marketing channels to promote & advertise their products/services to a larger audience.

In the last half a decade, the story of Internet marketing has been massive budgets, greater work opportunities, and higher pay. We see all these as contributing facets leveraging even the college graduates to take up digital marketing as a profession.

5 of the Hottest Digital Marketing Jobs To Grab in 2019

Internet marketing is an extensive field with a wide spectrum of career opportunities, and five of these are mentioned below:

  • Social Media Marketer
  • Search Engine Optimization
  • Search Engine Marketing
  • Email Marketing
  • Pay Per Click Advertising

Each of the subdivisions of the Internet marketing domain has its own set of advantages, and just like any other career option has a snag here & there. You can weigh the pros & cons when selecting your career; to persuading your mind to the best decision.

As a piece of advice, to give your professional life the right kick-start it is suggested that you should enroll in a digital marketing learning program to crack even the most complicated interview.

Here, in this post, we’ll be taking a look at every possible question that you might have to face for your upcoming digital marketing job interview.

1) What is Digital Marketing?

Though, this is a pretty basic question; it is generally the first question put-up by many of the interviewers, especially for entry-level marketing jobs. 

Your answer doesn’t need to lengthy, just one or two straightforward two-liner explanation to start your interview on the right note. Something like Digital Marketing is a wide term for a variety of techniques & strategies implemented to enhance the overall brand visibility and credibility in a specific targeted market.


2) How Can You Categorize Internet Marketing?

The digital marketing vertical segregated into two broad categories; one is the inbound marketing and the other being the outbound marketing.

You can go one step ahead by describing each one in a brief. Further, put forth how much experience you’ve with both the marketing divisions. As an advice, don’t vomit the bookish definitions, it is often great to create a description based on your practical knowledge & understanding.


3) What is SEO?

Search Engine Optimization is a piece of digital marketing that comprises a myriad of approaches & methods implemented to develop the online visibility of the website and increase its organic web traffic. You can further elaborate this by throwing light on the distinct strategies of on-page & off-page.


4) What Are Keywords in Digital Marketing?

A keyword is a one-word search query such as “SEO” or a phrase consisting of two to three words like “What is SEO” use every day by the Internet-savvy people to search for anything online. You can further illustrate with an example, how important the keywords are to any digital marketing strategy.


5) What is Pay per Click Advertising?

Pay per Click Advertising is a powerful weapon of Internet marketing to drive traffic, bring leads & sales by planning and implementing a strategically well-structured paid advertising campaign. Or, in simple words, the publisher is paid whenever the ad is clicked. Once you’ve explained this, you can go ahead explaining your knowledge in Pay per Click Advertising.


6) List Out Some of the Most Commonly Used Digital Marketing Tools?

The Popularly Used Internet Marketing Tools Are as Follows

  •     Google Analytics
  •     Digital Point Keyword Tracker
  •     Crazy Egg Heat Maps
  •     Keyword Discovery
  •     StumbleUpon
  •     XML Sitemap Generator
  •     Favicon Generator
  •     SubmitExpress Link Popularity

Make sure you are familiar with each tool you mention otherwise you’ll find yourself in a problematic situation with no escaping.


7) What Are the  Key Characteristics of a “Bad Link”?

A Bad Link is one:

  • Coming from an unrelated site
  • Coming From a Site with Low Page Rank & Zero Traffic
  • Spam Link from a Blog or Website
  • Paid-Link

8)  What is the Difference between On-Page and Off-Page Optimization?

The on-page optimization is work done at the backend of the site to ensure it adheres to the search engine guidelines. Off-page optimization, on the other hand, boosts the rankings of a website by fetching quality backlinks.


9) What Are the Effective Ways To Gain Quality Back Links for a New Website?

For a new website acquiring quality links with high DA & PA can be a bit trickier, but this can be done by posting good quality, highly-informative content on third-party blogs. You can further research on this to create a compelling answer


10) Name a Few Places Where Keywords Needs To Be Placed?

To get high rankings on Google for specific keywords, the primary keywords must be there in:

  • Website Title
  • Website URL
  • Meta tag
  • Headings
  • Web page Content

Top 20 Digital Marketing Interview Questions & Answers | CareerMetis.com


11) Why We Conduct Competitive Analysis?

The competitive analysis is a critical part of a digital marketing strategy. This helps a brand to know its closest rivals and what are their marketing tactics. Based on that, they create a winning Internet marketing action plan that delivers results.


12)  What Are The Different Ways to Market  A Brand/Business

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • E-commerce Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Direct Mail Marketing

You can explain each one in your own words, and in not more than one or two-line


13) What A Responsive Website Is?

A website that adapts to the pixel specifications of a multitude of screens-, it can be the desktop, the tablet or the smartphone- is known as a responsive website. Here, you can describe a little about the significance of having a responsive website, in terms of SEO.


14) How Has Your Qualification Backed Your Internet Marketing Career?

This is a prevailing question if you don’t hold a professional degree related to Internet marketing. In this case, the skills you learned during your degree course which is fueling your digital marketing career must be highlighted.


15) What Is Keyword Streaming?

A process of searching & analyzing the right keywords those when targeted will invite quality traffic to the website. There are several online websites and tools to find keywords related to a website.


16) Can Social Media Marketing Really Improve Online Business sales?

Yes, social media marketing has a knack for engaging people with a specific brand, which later on proves to be the real game-changer.  But, a carefully crafted strategy is a must.


17) Is YouTube Effective for Marketing A Brand?

Yes, videos have become another popular means to connect with the audience. It is a dynamic platform to market your products and services, it plays a significant role in establishing effective brand credibility.


18) What Is The Ideal Length of Promotional Emails Must Be?

It has seen people spend 20 to 50 seconds on average over a promotional email. So, it needs to be crisp yet clear, and a call-to-action is a must. We can also include sales pitch strategies like deals and discounts.


19) Is Outreach An Essential Aspect Of Social Media Marketing?

Yes, guest blogging is an effective medium to steer quality web traffic, however, social media marketing is another way to reach your potential audience.


20) How To Write a Great Call To Action?

The call-to-action must be clear & pretty simple, even for a layman. It should exactly spell out what you want your subscriber to do. So, right the design and text, everything needs to be done in a thoughtful manner.

Written By
Gracie Ashby is a digital marketing Ninja motivated with the quest to share her decades of experience in the Internet marketing vertical to help the marketing enthusiasts learn new things and achieve new high of success. She currently works for MarketingGig.com.

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