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It is becoming more and more common for potential employers to check each applicant’s social media profile when assessing their suitability for the position. With that in mind, you may want to delete any indecent photos you uploaded on a night out, thinking nobody but your friends would see.

With the new focus on social media profiles to narrow down the perfect applicants, many bright people are choosing to take advantage of this.

You don’t have to wipe clean all your social media profiles; you can use them to create the image you want employers to see!

Read on for some sure-fire tips to make your social media profiles work appropriate!


Facebook is traditionally a social platform for people to connect with their friends and family and share photos and thoughts. However, employers have searched up a potential employee’s Facebook profile, so it is crucial that you have the right information on there.

Firstly, delete or make private anything you have on your profile that you wouldn’t want an employer to see (e.g., photos, status posts or posts that you have shared from your high-school days).

If you genuinely cannot bear to delete them, you can change the privacy settings so that only you and people you are friends with can see the post.

The first thing your potential employer will see is your essential information. You need to work on this and optimize it, make doubly sure it matches up with the information you have provided to employers such as your education and past work experience.

If there are things that you purposely did not disclose to your employer (e.g., your age) make sure you remove this from your Facebook profile.

One of the biggest things to assess is your profile picture. This is the first thing a future employer will see about you, so it’s important to think about what kind of image this will communicate with them.

Choose a friendly photo that highlights your personability for every occasion.

Facebook isn’t your LinkedIn—it doesn’t have to be professional, but try to use it to portray the perfect image of how others (employers included) want to see you. A picture can often say everything that a person needs to know about someone. Make sure yours says what you want.


LinkedIn is your primary professional social media platform. This is something you should include on your resume and expect your employers to see. Having an outdated, forgotten profile will only work against you.

You want to sell yourself in the best light to any recruiter, so make sure your education is current and includes any relevant TAFE course or short courses that you have completed.

Have a look at your work history and make sure that you have adequately described your role at each company and you have not included anything that you didn’t want your employer to know.

For example, if there are past positions that are not relevant to the roles you are applying for now, get rid of them. Keep your LinkedIn profile concise and current. There is no need to include a brief, casual job that you had when you were a teenager.

A good tip when filling out your LinkedIn profile is to make sure people can scan it. Use bullet points, short sentences and highlight your responsibilities and achievements during your time at the company.

The essence of this is to make sure your profile conveys the professional image that you want your employers to see.

LinkedIn Summary-Linkedin Profile Picture - Advance your Job Search-Your Social Media Profile


It is unlikely that an employer will look for your twitter account, but you could mention it to them if you use it in a professional capacity.

Twitter is a great way to share the news with your industry and have your ideas heard. There are many like-minded professionals that you can find on Twitter who are willing to have a conversation about stimulating topics.

The best part is, you can connect with people all over the globe! Which means you get to see how people are thinking and doing things in other countries.

Because of the emphasis on fast news and updates, conversations and content on Twitter are constantly evolving so there is always something new to learn.

Twitter is a good one to use to get your professional voice heard but make sure the content on your profile is nothing that you wouldn’t be happy to show a potential employer.


People use YouTube for some reasons; from watching funny videos to learning about exciting new topics. Using YouTube for professional purposes is an excellent way for you to learn more about things that you are interested in and connect with other professionals in your field.

Before you start sharing your YouTube account with the world, make sure you don’t have anything on your profile that you’d prefer people not to see (e.g., old video blogs and such).

Consider using YouTube to have your ideas heard in the industry. If you’re not camera-shy, make a few professional videos that relate to topics or issues that are relevant to your field. This will set you apart from other job seekers, and it can sound fascinating to employers.

Social media profiles are fun ways to connect and be a part of our digital world. Using them to your professional advantage will open up new career opportunities for you and help you get to where you want to be.

Make Your Profiles Consistent

One of the best ways to think about all of your social media profiles is that they are your brand. Ensure they are consistent across the internet.

The more platforms you use, the more opportunity it is for a future employer to come across conflicting or embarrassing information about you.

Perhaps you’ve made sure your LinkedIn is perfect, but have left a job on your Facebook profile that doesn’t make sense, or the dates of employment are incorrect.

You want the employer to get the same feeling about who you are as a person, so double-check all your accounts, even those you don’t use anymore.

That way, you’ll be one foot ahead to landing an interview with your future employer. 


Written By
Caroline Schmidt writes the blogs for Kangan Institute. She is passionate about education, careers, and giving advice to students of all ages.

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