Freelancing is probably one of the most rewarding career paths, especially for people with the right combination of skills and experience. You get to determine your own pay, set your own hours, and still have fun with friends and family without having to worry about a nagging boss. As such, many people in formal employment are slowly turning to the freelance world for opportunities, with freelancers now making up over 35% of the American workforce.
Still, making it in the freelancing world can be quite a challenge. You have to compete with a global cluster of talented individuals, usually with more experience and a better set of skills. To stand out, one of the many things you need as part of your arsenal is a captivating profile.
An inspirational freelancer profile helps bridge the gap between who you are as a person and your professional life, which helps you stand out from the competition.
It will not only help you land well-paying clients but can help turn your individual identity into a formidable brand online.
Check out why an inspirational freelancer profile is a key ingredient for any successful freelancing career.
1. Helps you connect with social platforms
Social media has transformed the way individuals and businesses interact with each other. With over 2.5 billion users on Facebook, Twitter, Instagram, and other social media accounts, businesses have never had a better opportunity to succeed. This is also true for freelancers, many of whom depend on networks and digital marketing to get their brands in front of the millions of potential customers on the internet.
An inspirational freelancer profile can give your digital marketing efforts a huge boost. People on social media are more likely to relate to freelancers who connect with customers on a personal level, something that social media promotes. Additionally, social media users are more likely to share content that inspires them on the platform, which increases the chances of your profile going viral on the internet.
2. Enables you to speak to a specific audience
The internet is a huge platform for freelancers. However, even with the most elaborate digital marketing plan, it’s easy to get lost in the noise. Potential clients are always hidden within a massive global community consisting of different demographic profiles and varying needs. As such, your digital marketing campaign as a freelancer needs to communicate to the right audience, which will also help you cut down on marketing costs.
An inspiration freelancer profile speaks volumes about who you are at a personal and professional level.
Things like a good logo design and a well-defined skill-set combined with your personal bio can help lead the right clients to your freelance establishment. Therefore, it’s always easy for the right people to come to you instead of you spending time and money going to them. The right client will take one look at your profile, get inspired, and will be knocking at your door in no time.
3. Helps you come off as an empathetic worker/business owner
One of the fastest ways to lock in a new client is by showing them that you have their best interests at heart. When the client knows that you can give them what they need and want on their terms, they’ll be more than willing to give you their businesses even when you’re competing with more qualified freelancers. This is why being empathetic is a big deal for businesses and freelancers.
An inspirational profile lets potential clients know that your motivation comes from a deeper place. It lets them know that you really want to help them solve problems, and that you’re not in the business purely for the money. It shows that you genuinely care and that you’re best-placed to tackle their needs.
When coming up with your inspirational profile, develop it with your target clients in mind. Identify and address their pain points, making sure to work some empathy into your solutions.
4. Lets you articulate the value you’ll add
Value addition it a standard requirement in the job market. Clients and employers are always looking for people who will add value to their businesses or projects. But as a freelancer, how do you show a potential client the value that you’ll bring to their project when you’ve never worked with them before?
One of the best ways to show them your value-addition capabilities is via a well-written inspirational profile. A profile that explains the “how” instead of the “what” you achieved previous objectives can help you gain critical mileage with potential clients.
An inspirational freelance profile lets you better articulate the value that you bring to any new projects while enabling you to establish yourself as a problem solver.
Freelancing is a dream come true for many people who are stuck in unfulfilling 9-to-5 jobs. It offers a sense of liberation and purpose that is rarely found in traditional employment setups. However, it also requires that you present yourself in a way that will help clients see you in the midst of other competitors.
An inspirational freelancer profile is just one of the many cogs in an ever-changing freelance environment. Staying ahead of the competition means delivering value to clients, employing smart marketing techniques, and moving with the times to help you stay relevant.