At Ashley International, I coach people on how to find their purpose (best career fit) in the workforce, land more job offers, build confidence, or launch their ideal business.
At Cake Publishing, we have ghostwriters, copywriters and publicists that help write blog posts, email sequences, sales pages and secure TV coverage for organizations and influencers.
How did you get started in this path?
I worked hard to land my first job in counter-terrorism and starting teaching friends how to land job offers.
Is this something you decided early on in your career?
I started by just following my joy for job hunting without thinking it would turn into a business.
I was always offering myself up to friends, and I couldn’t help but notice them giving me feedback that I was making an impact, and that the career advice is something they’d happily pay for.
After working through mindset blocks (the belief I can’t really make a living doing this!), I bit the bullet and have since left corporate and been coaching and speaking on stages the past 8 years!
What is the most exciting part of working in this industry?
Having your own voice, being original, and staying connected to who your ideal customer really is– their pains, dreams and feelings.
How do to stay abreast of the industry as an expert?
Ask yourself what marketing actually moves the needle, and focus deeply on that. This means knowing your best skill and harnessing that in your marketing.
For me, my podcast (You Turn Podcast) has aligned with my top skill (communication/content creation) and my values (time freedom, authenticity)…
As a result, it’s translated into sales and clients, consistently. This is just one vein of marketing I put energy into, but if you’re just starting, I recommend mastering one!
What are some of the things that you see job seekers struggle with the most?
Most of the workforce isn’t clear on their best skills, or the job to match them. And yet, when someone doesn’t feel they have clarity, what I really think is that they’re struggling to connect to themselves.
That is why my work is in helping them find themselves despite all the noise (advice, other people’s limitations, etc.).
What are the common mistakes that you see them do?
Applying for jobs online, asking people to pass their resume with too much pushiness, lack of knowing what they want.
How should job seekers approach job search today?
Knowing that applying for jobs is a waste of time. Go out, and connect strategically with the people you’d want to hire you, be it through a cold email and coffee or a networking event.
Unemployment is at the lowest levels, why do you think that is?
I stay out of political thoughts, but I don’t believe this percent will remain as low in the next few years, sadly.
What is the biggest trend(s) you see that job seekers will face in the next 2-3 years?
Coming up against robots replacing them. This means that workers of the future need to hone good soft skills.
What is one advice you would give someone just out of college today?
Treat your career as an experiment that meets you where you are. Don’t buy into the 5 year plan and know you’ll grow or change. Take the pressure off.
What is one advice you would give someone who is switching careers?
Take your experience from the past and communicate what’s relevant from it into the future of what you want to do next.
What is the biggest trend(s) you see that hiring managers will face in the next 2-3 years?
Finding good talent (given the low unemployment rate, employees leave more), customers repelling robots, and mastering new technologies.
Ashley, what are you currently working on?
I have been upping my keynote speaking game, and I have a new TEDx talk out called “How To Figure Out What You Really Want” which I’m so excited for.
What are the best resources you recommend to job seekers?