Is this something you decided early on in your career?
What is the Best Career Advice You’ve ever received?
Listen to your gut.
It’s tempting to hire coaches, mentors, and other professionals who can tell you what to do based on their own experience and best practices.
But ultimately, you know your business, your skill set, your career better than anyone. I’ve learned this lesson the hard (and expensive) way.
What is the most exciting part of working in this industry?
In speaking with hundreds of diverse job seekers per year, I’m constantly on the pulse of what’s going on in the job market, what industries are thriving, and what trends are taking place that job seekers need to be aware of in order to competitively position themselves.
As a premiere resume writing company in New York City, we work with professionals who are the top of their game.
They’re CEOs of major companies, innovators and change makers in industries like fashion, tech, advertising, creative, cannabis, and numerous others, and it’s always exciting to work with our clients.
How do to stay abreast of the industry as an expert?
See above – in addition to continual research, we’re constantly speaking with the people who are on the front lines of hiring and job searching.
Like many of our clients in advertising, design, and tech, several of our team members from from creative backgrounds, so the design of the resume plays a big role in our process, and that’s something we do better than most companies.
What are some of the things that you see job seekers struggle with the most?
How to position themselves competitively when looking to make a career transition.
What are the common mistakes that you see them do?
Not effectively communicating their value – whether that’s on “paper”, or in the interview process. Even the most qualified job seekers lose out on opportunities because their value, skills, and experience aren’t coming through clearly on the resume or in their online brand presence.
Also – expecting that hiring managers will “take a chance” on you. Hiring is an investment – companies don’t take chances unless they feel confident that investment will provide a return. Even if you’re not the ideal candidate on paper, sell them on why you are.
How should job seekers approach job search today?
Know where your skills and value lie, and let those things guide your marketing strategy.
If you don’t know what you’re targeting and why, you’re going to have a difficult time selling yourself.
Even if you don’t have a specific position in mind, think about the industry, the type of company, the type of product and service you’re best suited to support, and communicate how you can add value.
What is the biggest trend(s) you see that job seekers will face in the next 2-3 years?
Longevity at a company will be rare, and may even be undervalued. Companies may start valuing candidates with diverse experience (multiple companies, industries, roles) versus someone more specialized who’s been somewhere for a long time. There’s less growth.
Also, there are new industries evolving, like cannabis, that offer job seekers opportunities to really leverage their transferable skills, so people should be ready to consider opportunities they might not have thought of before.
What is one advice you would give someone just out of college today?
Don’t focus on accomplishments.
As an entry-level candidate, hiring managers don’t expect you to have a resume full of accomplishments.
But they do expect to see a candidate who shows potential, by offering a unique skill set, relevant experience, and applicable training.
Focus on your skills and potential.
What is one advice you would give someone who is switching careers?
Know what your transferable skills are, how they can bring value to the new industry/sector/role you’re targeting, and clearly communicate that in your resume and marketing materials.
Don’t leave it up to hiring managers to figure it out. Your message needs to be clear and compelling.
How should job seekers get the most out of LinkedIn?
LinkedIn is the cornerstone of your online brand presence.
It should give a nice snapshot of who you are, what you’ve done, and your skill sets – but not the whole story.
Let it serve as an introduction that can lead into the resume conversation.
Unemployment is at the lowest levels, why do you think that is?
The job market is healthy and thriving right now.
There is a shortage of talent in key industries, like tech and cannabis, so employers have to be more open to non-traditional candidates who bring alternative skill sets and experience.
What is the biggest trend(s) you see that hiring managers will face in the next 2-3 years?
Shortage of talent in key industries like tech, digital media, and cannabis due to growing competition.
Dana, what are you currently working on?
We have a spinoff brand called Canna Career Partners that works specifically with professionals looking to transition into the rapidly-growing cannabis space.
What are the best resources you recommend to job seekers?
Pay attention to LinkedIn – follow companies, thought leaders, writers, and other organizations in the career space and in industries that interest you. That will be the best source of information, relevant, timely, and on the pulse of what’s happening.
Media outlets like Forbes, Business Insider, Fast Company, Glass Door, and Inc. are all great as well, and constantly putting out resources and studies on the state the job market and economy.
What is the best way for our audience to reach you?