Interview Series - Career Experts - Karalyn Brown from Interview IQ | CareerMetis.com

In this interview series, we caught up with Karalyn Brown from Interview IQ, who shares her expertise and insights about job search, career change, etc. in today’s marketplace.



Tell us a little bit about your company

My company helps mid to senior level professionals market themselves to prospective employers.
 
Typically we offer challenges, like the Straight to Shortlist Challenge which helps people approach employers directly – something many people know they need to do, but struggle to do so. The promises we make are tangible and not fluffy.
 
For example, the promise of the Straight to Shortlist Challenge is to get 5 meetings with 5 target employers in 5 weeks.
 
We also offer a range of services such as LinkedIn profile optimization and interview coaching services.

How did you get started in this path?

I started writing resumes about 10 years ago as a way of combining my love of writing with knowledge and skills I had gained from my previous career in recruitment and HR.

Is this something you decided early on in your career?

No, it was more like happenstance – I was looking for a way to create a business for myself, found my very first client very quickly and grew my business from there.

What is the most exciting part of working in this industry?

It’s delightful to be able to help people make a change or see something in themselves that they have not been able to see.
 
I believe this type of work adds value in a tangible economic way to our society as people can find work, express their talents more fully in the right type of role or organisation and feel like they are making a valuable contribution.

How do to stay abreast of the industry as an expert?

I network with like minded professionals.
 
I read a lot of blog posts and listen to many podcasts around communication, marketing, business networking, business and self development.

What are some of the things that you see job seekers struggle with the most?

Understanding the value they can offer others, identifying the right jobs for themselves and being able to network effectively.
 
Many people routinely undersell themselves.
 
People also struggle often to change jobs as applying for jobs via job boards or websites makes it difficult for them to know how to target their search or get feedback on what they should be doing.

What are the common mistakes that you see them do?

I see many people be guided by what others tell them are their strengths, or direct their job search efforts based on what they think they can get or see advertised.
 
The strongest foundation to start a search is to reflect on what makes you tick – where you think you could thrive, what you enjoy and the skills you can offer.
 
The research says find a job aligned to your strengths and you’ll enjoy your role, you’ll be more productive and you’ll be promoted more often.

How should job seekers approach job search today?

You need to take advantage of all the tools that are available to you.
 
People are far more accessible today online than they ever have been before, so understanding how to contact people and market yourself is a real skill.

What is the biggest trend(s) you see that job seekers will face in the next 2-3 years?

More roles available in advancing technologies.
 
More roles in cyber security.
 
More competition at all levels for jobs globally. Much more of a “gig economy”

What is one advice you would give someone just out of college today?

Don’t be afraid to try a few different things. Even if you make mistakes in your career choice, sometimes those mistakes help you clarify what you do want to enjoy.
 
Curiosity and flexibility are great skills to have when navigating your career.
 
We are reaching an era where you may well have a “portfolio career” – which means you
won’t just have multiple careers changes – you may have multiple careers/jobs at the one time.

What is one advice you would give someone who is switching careers?

Start with being curious about what you could do and build your network around that.
 
Often opportunities come that way.
 
You are more likely to find your next job if you are changing careers through someone you know as opposed to responding to an advertised role.

 

Unemployment is at the lowest levels, why do you think that is?

Not sure I can answer that for a North American audience.
 
In Australia while we do have low levels of unemployment, the growth in jobs is part time or casual – so we have an issue with under employment.
 
I think this comes from the change in our economy, the fact that we are operating in a global employment market and that at the more senior end of the market and in-demand end of the market people are working extremely long hours, with less investment in bringing talent up.

What is the biggest trend(s) you see that hiring managers will face in the next 2-3 years?

For the smarter ones – more use of AI technology.

Karalyn, what are you currently working on?

The Straight to Shortlist Challenge is my current project.
 
It’s wonderful to be able to support people from having no network to uncovering opportunities for themselves.

What are the best resources you recommend to job seekers?

Any books about productivity, technology, self development and resilience.
 
I recently read Friend of a Friend by David Burkus – about the power of networks.
 
I love Tim Ferriss’s podcasts and books.

What is the best way for our audience to reach you?

Our Website – Interview IQ  


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Karalyn Brown and Interview IQ have also been featured in our recent compilation of the most resourceful career experts and career blogs –  Top Career Advice Websites.  

Written By
Nissar Ahamed is the Founder & CEO of CareerMetis.com. He is also the host of The Career Insider Podcast and the co-host of The C.A.R.E. Podcast

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