In this interview series, we caught up with Kevin D Turner from TNT Brand Strategist,who shares her expertise and insights about the job search, career change, etc. in today’s marketplace.
Tell us a little bit about your company
TNT Brand Strategist, LLC is a privately-held, Woman Owned Small Business Consultancy focused on helping clients define their Brand Strategy (Personal and Organizational).
How did you get started in this path?
Since 2005 I have volunteered to present to 1000’s of Jobseekers on personal branding, networking, job search, and how to use LinkedIn to build your career momentum.
After many years of intensive international travel to take the AHA global, my wife, a successful freelance writer, and I decided to create TNT Brand Strategist, LLC so that we could work and pursue our passions together.
Is this something you decided early on in your career?
In retrospect, it was a long evolution.
Marketing, communications, writing, and branding have always played a big part in the success and passion within my career and it’s culmination into TNT feels like destiny.
What is the Best Career Advice You’ve ever received?
My Father taught me: be early, be ready, work hard, treat everyone with respect, help others succeed, do your research, find a mentor, show, don’t tell and leave only when the job is done and your desk is ready for the next day.
What is the most exciting part of working in this industry?
Helping people achieve their goals.
How do to stay abreast of the industry as an expert?
Networking, reading, listening to podcast, collaborating and devouring knowledge shares form other industry SME.
What are some of the things that you see job seekers struggle with the most?
Focusing on Quantity (mass online applications) as opposed to Quality (a strategic campaign that includes networking, research, targeting and understanding how to beat the applicant tracking systems).
What are the common mistakes that you see them do?
Not taking a customized and knowledgeable approach to every opportunity they pursue.
How should job seekers approach job search today?
A strategic campaign that includes networking, research, targeting and understanding how to beat the applicant tracking systems
What is the biggest trend(s) you see that job seekers will face in the next 2-3 years?
Increasing use of automation technology, social currency, and big data analytics to determine hire-ability.
What is one advice you would give someone just out of college today?
Don’t take a break, get after your career search, define your passions that resonate in the market, craft your marketing documents, put the smartphone away when meeting people, network, target and customize your approach.
What is one advice you would give someone who is switching careers?
Focus your professional brand on the skills that will help you transition, that resonates in your target market and you are passionate about.
Call upon your network for introductions into target companies.
Do your research because they will be asking a lot of questions.
How should job seekers get the most out of LinkedIn?
Define your Professional Brand, complete your profile, make it your showcase and start building your unique knowledge leadership brand and community through authentic shares, comments, likes and nurturing engagement.
Unemployment is at the lowest levels, why do you think that is?
The economy is hot and Baby Boomers are retiring at a rate of around 10,000 a day.
What is the biggest trend(s) you see that hiring managers will face in the next 2-3 years?
Sourcing and assessing the right talent.
What are the best resources you recommend to job seekers?