9 Ways to Leverage Your Website to Land More Freelancing Clients

Intense competition for  is driving more freelancers to create online content that will aid to get infront of potential clients. In this article we discuss how to use the internet to get that job you’ve been longing for.

More and more freelancers are looking for work online, and there’s no shortage of employers who are looking for their services.

For freelancers, getting that perfect job is no easy feat. There are numerous competitors that excel in their own way; in order to stay ahead of the game, you need to be more creative when it comes to showcasing your skills.

As a freelancer, you’re encouraged to have your own personal website because it can serve as your portfolio or resume. Social media accounts don’t count. You can only present limited information with these platforms and they tend to be too personal for most employer’s tastes.

With a personal website, you can show off your skills while maintaining a professional tone that convinces employers you are indeed fit for the job.

If you already have a website of your own, here are some ways you can improve your chances of landing more freelancing clients.

1. Show off your best work

Showing off is a must when it comes to marketing yourself online. You have to treat your personal website as your best and most creative resume that would entice your potential clients to pay for your services.

Think of it as a gallery of your skills that will orient your clients of your style and preference as a freelancer. You could also include personal information on your website such as a brief biography, education, awards, recognitions, etc. –these will add to your credibility and help employers measure your qualifications.

2. Maximize social media

Social media accounts such as Facebook, Instagram, Twitter, LinkedIn, etc. are your friends. These sites are great platforms for sharing links to your work. If interested employers want to know more, they can go directly to your website where they can get more information about your qualifications and services.  The more content you post, the more chances of getting discovered by potential employers or clients.

Whatever platform you are using, just make sure your social media profiles link back to your personal website. That way, if an employer finds you, they can easily explore your other work.

3. Make your resume and samples are easy to download

Although a website can serve as proof of your skills, it wouldn’t hurt to have a traditional resume on your site. Most hiring managers would still look over your resume for their own reference during the interview process.

Be sure to also prepare samples in PDF format for easy download and printing. You can also create a separate landing page just for your resume alone.

4. Display testimonials

Testimonials from happy and satisfied clients are gemstones that you need to collect and display on your personal website. Your credibility as an effective freelancer will increase when potential clients see that your work is brimming with positive comments.

Testimonials with substance that highlight your specific skills speak of your previous clients’ satisfaction with your services and would also give potential clients an idea of your expertise.

5. Don’t make your clients wait

We live in the age where things happen in just a snap of a finger. This is especially true for the internet. As a result, users are becoming more impatient. If your site doesn’t load fast enough, they’ll probably abandon it. You don’t want this to happen with your website.

There are many factors that could affect site speed like stylesheets, Javascript files, and image sizes.

Using a tool like Google’s PageSpeed Insights, you can check the speed of your page’s loading time. It will will tell you what problems are causing your site to slow down. Make sure to fix these problems immediately after you find out what they are.

6.  Call to action

You could place obvious call to actions such as “Hire Me” or “Order Articles Today”, or you could be a little clever and try “I’m the Right Person for the Job”.

These types of CTA’s can be very helpful in nudging your visitor to take a desired action. Make sure it is clear and obvious to the visitor; big bold letters and colors that contrast the background can help make your calls to action stand out more.

You also want to place it in a prominent part of your website so potential employers can easily see it.

7. Make it easy for them to contact you

Do not forget to put in your contact information where clients can easily reach you.

You can also provide links to social media accounts that are tied to your personal website. Your chances of getting hired will increase if you provide multiple venues for contacting you.

8. Add your website to your email signature

Email is a widely used tool for communication so why not leverage it to give your website more exposure?

Simply add your website’s URL to your signature and include it in every email you send. You can even add a quick and simple tagline so readers have an idea what it’s about.

Quite often we’ll update our email signatures with a link to a current blog post or a landing page.

9. Personal branding

Who says branding is just for big name companies? It’s for freelancers too!

It’s a visual representation of yourself that gives employers a sense of your core values. Good personal branding makes you more memorable to potential employers.

If you impress them the first time, they’ll be more likely to hire you. Consider hiring a designer to help you out with branding. It’s worth the investment.

IN CONCLUSION

A dream is something you must work hard for. The little things you do with your personal website can create wonders for your chances of being hired and landing that dream job you’ve always wanted.

Written By
Denise Amara is the Senior Marketing Director of Autogrammer.com, the ultimate social media scheduler and planner for Instagram, Twitter, and Facebook. Denise has over 10 years experience working in marketing with the last 5 focused in the digital realm. She is passionate about helping clients make social media management more efficient and effortless.

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