It had been coming for some years now, so it was no surprise when mobile web usage overtook desktop last year. The progress that smartphones have made since 2010 when mobile accounted for just 5% of web use has been phenomenal.
While from a recreational/social point of view it is easy to see why people are more likely to use their mobile rather than go upstairs and log onto a PC, how people access the web for business is also changing significantly.
Of course, more websites are now built to behave responsively to whatever electronic device is used to access them, and the same goes for email templates. Therefore, smartphones are becoming quicker, easier and just as efficient as a laptop or desktop; with the added perks of mobility and data roaming.
Now, if you are using LinkedIn to market your skills or any other type of website to showcase yourself, you need to ensure that it is created with the mobile user in mind. The LinkedIn platform itself works pretty well in terms of being responsive, but if you are creating heavy text blogs, for example, you need to check how this appears when you view it from a mobile. The last thing that you want to do is spend ages creating an informative article that will look disengaging to a mobile user.
Remember, potential employees are likely to browse job applicants’ profile using their mobile, so this is your chance to ensure you impress people.
Video is a type of content that works extremely well on mobile, so you might want to invest some time in creating a video that details your knowledge and skills. Other content that works well is graphic content such as infographics that are typically much more engaging than other forms of content.
It might sound difficult to create infographics, but there are some exceptionally good templates and elements that you can use through websites like Canva.com. Most of the infographic templates are free to use and also offer free images and engaging shapes, etc. Therefore, you could easily create a professional looking infographic without spending hours creating your own images.
Formatting also helps to break up large sections of text to make it easier for readers to take in. The use of bold, bullets, headlines and colors are commonly used to try and make information more digestible for readers. So, when you are building your profile on LinkedIn, remember to use formatting to make your text easy to read.
If you have an online portfolio, then you can put in some extra efforts to make your content stand out more than the content of rival applicants. For example, if you have created a video, did you know that you could buy YouTube comments and likes through Social Media Daily?
If you can show that your video has received many likes, then you will look like an expert in that field and give yourself the edge over people who haven’t been able to build up many likes. Your video will be highly ranked, and be seen over lesser liked videos which could be your company’s competitors.
Therefore, if you have a practical and professional YouTube channel linked to your LinkedIn account, this could improve your success rate for any future job searches.