Many eager writers will start a blog, either to fulfil their urge to write or to create a portfolio to help them find a career in writing elsewhere. But few of us ever think of turning a blog into a business model. There are many people around the world who are currently making big money simply by blogging, but what’s the trick? Here are few ways that blog your way to riches.
1. Make your blog look professional
The first step you must take is to make your blog look professional – no matter how informal the content may be. People aren’t going to stick around if it looks like a personal project. You can make yourself the brand, but must also stick to certain other criteria so that your blog is consistent.
Create categories and make sure that posts follow some kind of structure. Start posting on a regular basis to prove that your blog is active. You may want to invest in web developers to make it look snazzier – blogs that stick too closely to WordPress and Blogger templates can seem basic.
2. Market on social media
It’s important to link your blog up with social media. Set up pages for your blog. You can then synchronise your blog with Facebook and Twitter so that posts are automatically shared. From here you can start to find your readership (very important before you can start making money).
Invite all your friends and family to like and follow and encourage them to invite their friends. Repost old blog posts, run ads, network with other bloggers and share your posts on community pages – all of this will increase traffic to your blog and get you some regular readers.
3. Run PPC ads
Once you have a regular readership, you can start thinking about making money.
Pay per click ads are the easiest and most reliable way to make money. Every time someone clicks on an ad, you will make a tiny percentage of the money. Unless you’re getting huge amounts of traffic, this isn’t going to get you rich, which is why you have to adopt new methods.
4. Sell/endorse products
Once your blog is established enough, you may be able to start using it to endorse other people’s products. Affiliate marketing is a technique used by many bloggers which involves reviewing or writing about a product along with a link leading to that product’s sale page.
For every sale the product makes as a result of your blog post, you will receive a percentage of that sale (the pricier the product, the more potential money).
You can also use your blog to sell your own services. This could be merchandise such as t-shirts and mugs or books. Just look at this merch page on Wait But Why.
5. Guest blog
You can make a career out of it you know the places to go.