It’s impossible to have any serious conversation about business without stumbling upon word “BRAND” every now and then. This shouldn’t be too much of a surprise because brand is, in the end, every touch point between businesses & their customers.
For the entrepreneurs & freelancers, however, the word “brand” carries paramount significance because they are a living embodiment of their own personal brands and there is no corporation or logo to hide behind.
And concerning the fact that the business world is increasingly moving into a digitized web-space, it should be clear that entrepreneurs and freelancers need a strong foothold to translate their personal brands into the Internet.
That’s where personal websites come into play.
Foothold into the Online World
Everybody knows the importance of a Good First Impression; for any lasting relationship. The same rule applies on the Internet; and the first few things that show up when you enter someone’s name in Google can drastically boost or cripple that person’s reputation. Personal website is the best possible way of presenting yourself to the world and the only online profile you need.
If you think that you can replace a website with a social network profile, you are wrong because social media should be an extension of online branding strategy and not the starting point. So, instead of facing someone who wants to know about you with several profiles filled with distracting content, present them with clean, streamlined and efficient website where they will be able to read your biography, check your portfolio and learn about you in very neat and professional manner.
Online Branding Made Easy
Once you make that online foothold ; your online branding will be much easier. One of the best ways of doing that is by blogging. By providing quality content, you can not only raise traffic and therefore very awareness of your brand, but also make your website the favorite go-to place for the people in your industry and a reliable reference point.
Through your website, you can show potential partners, investors, employers & other figures that are important to your business,that you are a reliable and credible professional and easily enhance your Professional Network.
As mentioned above, you can help your efforts through social media, but if all your profiles should serve only as an echo-chamber and if they don’t lead to one specific website, your branding strategy won’t be coherent enough. Website is also a very versatile surrounding that allows publishing up-to date information about you & your career that will prevent people from finding them from other, possibly outdated sources.
To sum it all up with numbers, 71% of participants in a survey -mentioned that having a Personal Website is extremely important in helping them build a personal brand.
How do you setup a Website?
The creation & maintenance of a website may seem like a daunting task, especially if you are busy developing your career further ; and the web space is one big terra incognita for you.
Truth to be told, some basic IT knowledge is preferable, but that is not a challenged that can’t be solved with some of the many recognized training and courses you can find online.
Aside from being easy to learn website creation, it is not time-consuming either. If you are using some of the self-hosted options you can set up a website in just one dedicated weekend.
How Expensive is setting up a Website?
Expenses are reasonable, to say the least. (Less than $10 a month) Purchasing a domain and web hosting over the period of one year amounts to less than $100. You can also get additional discounts for purchasing an entire year in advance. Typically savings for Annual purchases are 20-30% total savings.
As we can see personal websites are very beneficial and not that time-consuming. By creating one, you can have an exceptional platform for launching your branding strategy into the web space, terrain where you will have all the necessary information about you in one place; and a powerful tool for enhancing your professional network.The advantages far outweigh the challenges.