Many people get into freelance work as a way of making a bit of money on the side. A fair few number succeed in this area, but only a small proportion of those who set out to become freelancers actually manage to turn their freelance work into a full time gig.
In fact, many part time freelancers don’t even seem to recognize that they could make a full time living doing what they do, and so don’t even look up to see what kind of options there are for career progression.
For those who do want to turn their part time freelancing into their full time career, though, there are various important things to do in order to advance onward and step into the role of a professional freelancer.
1. Tune up your website
For virtually all freelancers, and certainly for those who are entirely web-based and work from home, a portfolio site isn’t just an important tool, it’s the absolute cornerstone of your career.
If you do not have a portfolio website, quality clients will never take you seriously, others will be unable to find you, and you will lose out on the best marketing tool in your arsenal.
Assuming you already do have a portfolio site, one of the best practices for someone aiming to advance their freelance career is to tune their website up. Have it professionally redesigned, ensure that you collect and post a page of testimonials from satisfied past clients, including their photos, names, and job titles.
It’s impossible to overstate the importance of your web presentation, and a good website is essentially an entry requirement to being a professional freelancer.
2. Seek out new training
The number of skills which you’re proficient in, regarding your industry, the better the odds that your clients will consider you the kind of consummate professional they’d like to work with, and the more professional you will in fact be.
Online MBA programs, beginner’s courses in SEO, or conferences which explain new industry technologies can all be invaluable ways of setting yourself apart from the competition, positioning yourself as a professional, and identifying new areas of expertise which you can capitalize on going forward.
3. Train your mindset for success
Mindset might at first not seem like a major part of the puzzle with regards to succeeding as a freelancer, but in fact it’s the beginning and the endpoint of everything that happens in your career.
To be a successful entrepreneur of any variety, you simply must have self belief, you must feel optimistic and positive about your career prospects going forward, and you must project a sense of authority, certainty, and confidence to your clientele.
Your mindset can literally make or break your career, so never feel too proud to invoice yourself in confidence building programs such as CBT courses, or to use positive affirmations each day, relating to your career success, professional qualities, and the prospects you’re aiming to shape into reality.
After all, it’s no secret that many leaders in business swear by the importance of positive visualisation as a cornerstone of their professional success.