Whether you’re a freelancer, Instagram influencer, book author, singer, or more you need a strong and well-developed personal brand to promote your business and/or skills.
Luckily, in today’s day and age, we have access to a plethora of platforms and tools that can help one build a fantastic online and media presence. However, it’s not just about having the right tools; it’s also about using them to your best advantage and creating a strong network that supports you.
While this sounds simple enough, things get a bit more complicated when you want to start something from the ground up. If you’ve never done this before, it is a bit of a hassle to untangle the wires of personal branding without getting lost on the way.
To help you out, we analyzed the journey of several personal brand power players who managed to take the world by storm with their charm. In today’s article, we’ll talk about the most common steps they took and how these may help improve your brand.
1) Be Visible
When you first start building a personal brand, it can be difficult to put the spotlight on yourself. You fear the public’s reaction, you don’t like negative comments, and maybe you have a fear of speaking in public.
We are here to tell you that there’s no other way but through!
You need to be in front of the camera and your face needs to be on your blog or Instagram channel. People need to see and know the person who is behind the brand in order to establish a strong connection.
Otherwise, your work will not receive the attention you want, and others will get the spotlight.
But don’t worry, you don’t need to be perfect from the start. Lots of today’s influencers and online celebrities started with a crappy camera and weird speeches. But they continued to learn and get better, thus improving their brand and growing their following.
You can learn how to get better at communicating with customers, leads and followers by watching influencers in your niche, getting classes on this topic, or reading comprehensive guides.
According to Foundr, being able to break the ice and ask conversational questions in a friendly manner are one of the most important ways to improve communication skills in every profession.
One great example of an influencer who started low and grew to a worldwide recognized personal brand is Lilly Singh (aka IISuperwomanII on YouTube). If you take a look at her first videos and compare them to the latest creations she’s published, you’ll see clearly how much she’s grown over the years. Also, she is fantastic at communicating with her followers, touching on topics that interest them, and being charming in front of the camera.
2) Don’t Strive for Perfection
The quest for perfection is no longer something you need to worry about. Nowadays, your audience will find you more relateable if you open towards them with everything that makes you unique (imperfections and all).
True, you will land some harsh critics along the way, but this will happen regardless of your actions. By being “perfectly imperfect” you create a solid foundation for your work and allow the ones who enjoy your work to see you as a person.
Nowadays people are more accepting of celebrities and public persons who recognize their mistakes and learn from them. Also, flaws are not necessarily bad if you know how to use them to your advantage.
As it turns out, being a flawed human being worked quite nicely for Marilyn Hue, who is now one of the best-known celebrity photographers and creatives. Her work (which doesn’t follow the standard for perfection) landed her projects with heavy names and brands.
3) Stay Focused
Focus is one of the most important skills to avoid failing as a startup and it bears the same importance for personal brands.
While it may sound dull and a bit far fetched consistency in your craft and a desire to find new ways to be better at what you do are the two main ingredients that create huge success. Let’s take a look at the biggest names in digital marketing and SEO, Neil Patel.
Nowadays, anyone who wants to learn something in this niche will stumble upon Neil’s sites and work. His name and personal brand show up whenever you look for anything related to SEO, online marketing, and others. But he didn’t get into this position overnight!
It took years of constant work and focus become a worldwide recognized brand in a niche that’s constantly changing and improving. And he still needs to work and keep innovating in order to maintain the number one position.
So, if you want to build a powerful personal brand, you must stay focused and continue working on your craft even if anyone around you seems to have given up. That’s what differentiates the successful entrepreneur from the rest of the crowd.
4) Add/Create Value
If we look at the big picture, anyone with a social media account has a personal brand. They are online and they are creating content, but this doesn’t mean it’s also valuable. After all, there are only so many pictures with cute kitties and dogs we can see!
If you want to be recognized as an interesting brand, you need to add value to your followers’ lives. Provide them with information/services/content/entertainment they can’t find anywhere else and be bold about it.
It’s also crucial that you find a niche you know and on which you can offer expert advice. It can be anything, from hair-styling to raising chickens, but it needs to show you know what you’re talking about. For this, you need to analyze your knowledge and life experience and come up with content ideas that fit your audience.
The good news is that you don’t need to be extremely knowledgeable on the niche you choose to develop. It’s enough to know where to look for information and how to interpret it through the prism of your personal experience.
In order to get notified on social media, you will have to create a boatload of content and be extremely active when it comes to posting and entertaining the audience. This is a lot of work, but you don’t have to create every piece of content. As long as you know how to document yourself using reliable sources, your personal brand will continue to grow.
5) Take Action
Finally, none of these matters if you don’t start!
Given the amount of new information created every day, it is tempting to sit back and wait until you feel prepared. While it is a great idea to have a plan, don’t lose time by getting too much into detail. Things change from day to another in the online world, so you need to dive right in and see where the current takes you.
Besides the tips mentioned above, there is a lot of trial and error in creating a personal brand, and you can’t get this done by sitting on the sideline. So, the most pertinent piece of advice you’ll ever going to get is start doing something today!
Test different types of content and platforms, gather the data, analyze the results, and implement changes according to the feedback you receive. Of course, you should always be up to date with the latest developments in the niche and online marketing – these will guide your every action!