For Episode 81 of The CareerMetis Podcast, we will be hearing again from Brian Howard.
Brian Howard is a recurring guest on The CareerMetis Podcast and is very knowledgeable about the career management space.
He has written a book called Motivated Resumes and LinkedIn Profiles, and Nissar feels that it’s a great resource for anyone entertaining into a job seeking situation.
1. Brian kicks off the discussion by describing what differentiates his book from other books in the career management space. He explains a feature in the book called What The Pros Say, where selectively chosen resume professionals share approximately 188 quotes, allowing the reader to get into the minds of leading resume experts with ease.
2. He also tells Nissar that the book contains 80 sample resumes, about 40 sample cover letters, and even more job search written communications.
3. He also describes how the contributing resume writers each have a section with their contact information, should anyone want to have their resumes professionally written by one of them, as well as a password contained within the book, that can be used on the website to see digital copies of the resumes contained within.
4. Brian gives insight on the function of a resume: what it’s purpose is, and what it isn’t. He shares a common mistake that a lot job seekers make with their resume because it’s an easy crime to commit.
5. He talks about a resume as a marketing piece, which is easy on the eyes, with adequate white space, instead of being crowded with a blizzard of text.
6. He shares tips to make a resume more effective in getting a desired reaction from an employer. He explains that accurate contact information, branding words, and highlighted skills and abilities are crucial to making the desired impact.
7. He also puts weight on having a concise summary that sheds a light on your achievements. He also talks about how important it is to be honest on a resume, rather than stretch the truth or embellishment, and what the ramifications of a lie could be.
8. Nissar asks Brian to share his thoughts on employment gaps, and how someone in charge of hiring may view gaps in employment as a bad thing. Brian explains that things have changes in terms of how gaps on a resume are viewed, and although they are generally more accepted today, a gap can still cause issues if it was particularly lengthy, or the candidate was not productive during that time period.
9. He also recommends being forthcoming and honest about gaps, and the reasons why they occurred, and explains that often times the employer will understand, and at times overlook the gap.
10. Brian talks about the various components of a Linked In profile, as well as how to get the most out of them. He describes keywords, and the placement that is the most effective when using them on your profile.
11. He gives insights on how the algorithms work, and stresses completeness as one of the criteria that Linked In puts weight on in the rankings.
12. He also breaks down how connections work, and why they are valuable on Linked In, as well as how to use them to your advantage to make your profile as effective as possible.
“No other resume book has ever provided such insight from so many qualified sources in one place”
“I write at length about strategy and optimization”
“A lot of job seekers put too much historical information into a resume”
“A resume is more of an appetizer than the main course”
“Just be honest and truthful”
“Employment gaps on a resume can create anxiety”
“Profile completeness is the trump card”
“The job market is in pretty good shape”
Links & Resources
Brian Howard’s book “Motivated Resumes & LinkedIn Profiles“ is now available on Amazon.com.
Intro Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – Siren Kickback
Ending Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack – No Need to Rush