Woohoo! Yes! You fist pump in celebration that you have finally received the call to go in and interview for a Digital Marketing job that you have been eyeing.
After the excitement has faded, you realize that you haven’t yet landed the job. You are confident about your skills and experience, but you are now nervous because you know that you have to impress your interviewers if you are to get the job.
Job interviews can prompt fear even in those who have nerves of steel, so the first thing you need to do is take a few deep breaths and relax.
Now that your mind is calm, let’s get to work and see what you need to do in order to prepare and crack your Digital Marketing interview.
What you need to know and be conversant about to crack the interview
1. Identify and understand your value and relevance to the company
Before identifying and understanding your value, you need to be clear about who you are and what your personality is. That way, you will be prepared to answer personal questions and communicate efficiently and effectively in the interview.
You should have at your fingertips, answers to questions like;
- What are your strengths and weaknesses?
- Why do you want this opportunity and what makes you a good fit for the position?
- What values are dear to you and what value will you bring to this company?
The value question is critical, so let’s drill down a little bit further on this one.
In essence, you need to clearly express your current role and its impact on the organization and how you will be able to do the same and better for the new company.
Key points to note will be :
- Your contribution to the brand, including your volume and value contributions. For example, you grew Social media contacts by 10,000 in 3 months and this contributed $100,000 to the company’s bottom line.
- How will your personal brand add value to the company’s image?
- What efficiencies will you bring to the table e.g. tools that you use, contacts that you have and so on
Doing this through short but relevant anecdotes will make your appeal even stronger and plugging in your understanding of relevant digital marketing data including brand data, category and competition data, demographics data etc. will help your cause as well.
2. Know your Customer
It is critical that you demonstrate your understanding of customers or consumers. You could do this by developing a consumer profile in order to have a shorthand way of talking about consumers and market segments.
Additionally, being clear about the 5Ws (who, what when, where and why) as well as understanding consumer trends and their implications and where you can get relevant data is also important.
For example; these days x% of teenagers can afford to buy this product because they have an allowance of about $50 on average per month.
Such in-depth knowledge about your core target groups will impress your interviewer.
3. Be on point with Fundamentals and Relevant details of Digital Marketing
Understanding digital marketing and specifically social media skills or social media marketing skills is absolutely important. This includes what brands are doing in different social media platforms like Facebook, Twitter, YouTube and the different options to market and advertise in the digital space.
Additionally, understanding other relevant Marketing Fundamentals including the following will allow you to crack your digital marketing interview:
- How are surveys done (e.g. how is the AC Nielsen Syndicated retail survey done)?
- What are the different segmentation techniques and how are they relevant and useful to building brands and customers?
- What are the important KPIs and metrics in digital marketing? What do they mean and how are they used?
- What is a brand world or brand platform, how do you sketch your brand world and how do you measure the health of a brand?
- What is your understanding of digital media and execution including search, developing content and display?
- Does your resume boast of a certificate? There are many valuable online courses that can get you certified. For e.g., Get certified by Hubspot for free or go the distance by spending on Digital Marketing courses from Simplilearn, Coursera or Lynda.
4. Understand different perspectives of Digital Marketing
Understanding trends and perspectives in digital marketing from a macro and a micro level is very important.
- Understanding consumer trends in a product category in a given region or country.
- Understanding areas of opportunity
- Factors that will influence growth and how
- Skills that will be required to facilitate the growth and
- Necessary technologies and tools that will have an impact
Having diverse knowledge of the digital marketing world including some examples of success will allow you to demonstrate this. This means keeping up with latest trends and advancements in digital marketing will be critical.
5. Find out more about the Company and their Motivations
Some of the key things that you need to understand about the company include:
- Their mission statement, vision statement, values, history and such.
- Their organizational structure including some important names and backgrounds of people like the CEO, CMO, CFO, interviewers etc.
- Their product portfolio
- How and where you fit into the company and what things you will possibly do in your first 100 days.
There are probably lots of random thoughts that are going through your mind at this point about your digital marketing interview. Putting these thoughts in order is one of the most important things that you can doing order to properly prepare for the interview without feeling overwhelmed.
To summarize what you need to do right now, the 4 main pointers below will allow you to impress your interviewers and to feel confident about the interview.
- Create an outline of the things that you want to find out more about for the interview and then do lots of research.
- Fine tune your resume and social media profiles including; LinkedIn, Facebook and twitter profiles.
- Highlight personal and well picked anecdotes that include specific details (numbers and specific achievements). The anecdotes should highlight your ability to fit perfectly for the job.
- Highlight key success metrics you achieved for companies that you were a part of, that epitomize your ability to do the job. Expressing these metrics should communicate your understanding of how digital marketing success is measured.
- Show your passion for digital marketing and specifically for the job and company you are interviewing for.