How to Secure a Job in Digital Marketing?

Look at the trends for the search term “Digital Marketing“.

More and more people are learning “Digital Marketing” as a skill. Even many coaching institutes have opened up that gives you a crash course in Digital marketing.

Yes they teach you the basic stuff, but to really learn it you need much more than that

Even I am planning to come up with a free Digital marketing course, so people don’t have to pay a hefty amount of 30-60K. All the information will be given away for free

Digital marketing jobs have seen an upward trend. Why?

Because more and more companies have started using online mediums for customer acquisition. and this has given exponential  rise to an digital marketing jobs

The best part if that with just a 3-6 month course you can easily get a good paying digital marketing job. Learn digital marketing will benefit you in many ways

  • If you are not happy with your current job, then Digital Marketing can be a good option to switch to
  • There is no steady 20-30% hike when you change companies. If you can improve your skills and become a good Digital marketer in less time, then you can even change companies at a 50-100% hike. But you should be able to justify your ask by showing your knowledge and how you can help the company in a much better way

Now, there is a big question on how to get a digital marketing manager job.

Many students take the course and then think, they will now be handling the entire digital marketing strategy of a company

It doesn’t work like that. You will slowly climb this ladder

See Digital marketing is huge. There are so many verticals like:

  • Content marketing
  • Search engine optimization
  • Paid Ads
  • Online Reputation management
  • Analytics

And so much more. To get that high paying Digital marketing manager job, you need first to get yourself comfortable with all of these verticals.

When you have experience and expertise in all of this section of DM, only them you will be bale to get the job of Digital marketing manager.

You will be handling the entire online marketing for the company (or along with other managers)

How much does a Digital marketing job pay?

Well, this is the first question that most beginners ask me.

Tell me about the sweet stuff, money? 🙂

Well, I have some stats for you.

Here are few images from naukri.com

I will be honest; if you just know the basics, you will be getting in between $2000 to $5000 USD per month. But yes if you can enhance your digital marketing skills quickly then you can even ask for more

Let me give you an example. I told this method to one of my interns to use it in the interview

I have taken almost 100+ interview until now. So I know what an interviewer wants to hear from the job applicant

He was going for an SEO (search engine optimization) job as a fresher. Now, I knew that most of the other job applicant would focus on just the interview part, but no one would show proactiveness.

So I asked him to create an SEO audit for the company he was interviewing. Although this is an advanced concept I taught him this in the internship. So he spent a day creating a detailed SEO audit for this company

Now when his turn came for the interview, he had the longest interview. Why, because the interviewer was so impressed by the SEO abilities for a fresher and also the proactiveness of the applicant. Obviously, he was hired on the spot.

So you have to think of the interviewers point of you. What benefit will he get in hiring you? Show these benefits to him, point them out.

Best resources to learn digital marketing

I am a self-taught digital marketer. So I have not done any course of any class. I have learned it all through hard work and trial and error.

But I know one thing after hiring almost50+ interns from these digital marketing institutes. That most of them are teaching what used to work in 2010.

Digital marketing is dynamic and is continuously evolving

So the best Tips that I recommend you to learn DM are:

  1. Read a lot on the authority sites like Moz, Backlinko, Robbie Richards, Sumo.com, etc
  2. Get comfortable with some amazing tools like Ahrefs, Buzzstream, Canva, etc
  3. Practice, practice and then practice a little more. DM is all about practical knowledge, so make sure you have hands on experience
Future of Digital marketing jobs

It’s secure, trust me

Penetration of internet is growing at a rapid pace in India, all thanks to jio effect. So digitalization of consumers will bring in many more jobs

so the sooner you learn and master this skill the better for you.

I have been doing it for 7+ years now. .

One thing I mention is that don’t think this job will be glamorous. You won’t be spending your entire day browsing facebook and looking at viral videos.

Yes, research is a good part of DM, but there is much more to it. Social media marketing is just one of the sector of DM. I love SEO, but majority of people hate it as its extremely boring for many

So this was it from my end, and here I will end this article

If you still have any question feel free to email me at [email protected]  

Written By
Ankur Aggarwal is a Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie. Have been blogging since 2010. He has multiple websites but incomeboy.com is his new venture. The purpose of Incomeboy is to pass on 100% accurate and genuine information on making and saving more money either online or offline in India. He can be reached by Email.

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