There are many things you can do to boost your Instagram reach, with hiring help at the top of the list. This may be something you have fought against in the past, but that doesn’t mean you should go down the same path in the future. There are many reasons to hire help, and once you understand them, it may be something you decide to do.
The first thing you need to do is decide what type of help you are looking for. Maybe you want to hire a social media manager for your staff full-time. Perhaps you decide to bring a full-service marketing agency into the mix. Or maybe you want to buy Instagram followers to give your social media strategy a boost.
The key to success is that your goals align with your hiring approach. For example, if you want to grow your Instagram reach, you need to find the help that allows you to do just that. This is the best way to ensure that you are spending your time and money wisely.
So, with all of that in mind, here are a few questions to ask if you are thinking about hiring help to grow your Instagram reach:
1) What Goals Have You Set for Yourself, Both in the Short and Long Term?
You don’t want to hire help if you don’t know what they can do for you. And even if you do know what they can do for you, it’s critical that their skill set aligns with the short and long term goals you have set for yourself.
Make a list of all your goals, share them with anyone you want to hire and see what they think. For example, if your goal is to grow your audience as quickly as possible, you may want to work with a growth agency that sells likes and followers.
And if you don’t have any goals in place just yet, something is wrong. You need to think this through before you do anything else.
2) What is the Current State of Your Instagram Account?
Are you just getting Started or Do you already have an established account?
The type of help you hire is based largely on the current state of your Instagram account. For instance, there is a big difference between someone who has been using Instagram for a few days and someone who has been using the platform for a few years.
The state of your account will have a lot to do with the goals that you’ve set, which also affects who you hire.
If you don’t fully understand the current state of your Instagram account, review it in great detail. It may take some time to get a feel for where it stands, but that’s better than not knowing and hoping for the best as you make key decisions in the future.
3) How Will You Measure Your Success?
As cited by ViralRace, you can’t hire someone or an agency without any idea of how you are going to measure their success. Doing this sets both of you up for failure, and that is nothing more than a waste of time and money.
The way you measure success depends on factors such as the goals you have set, your niche, and how much you have accomplished in the past.
Tip: share your goals and how you will measure success with the people you speak with. This will allow them to provide feedback and ensure that you are on the same page in regards to what you are thinking.
4) How Much Money Are You Able to Spend to Grow Your Instagram Reach?
You want to grow your Instagram reach in a hurry, but you soon find that doing so is easier said than done. And then you realize that you are able to accelerate growth if you purchase followers.
If you have money to spend, you need to think about how to get the most bang for your buck. If you don’t do this, you could be throwing money out the window and that’s not going to do you any favors. Be careful with how you spend your money, as this allows you to stretch every dollar to its max.
5) Do You Have the Time and Desire to Manage the Help that You Hire?
It sounds like a great idea to hire help. It sounds like the perfect way to grow your reach without having to do all the work yourself. And while this is true, you need to keep something else in mind: it’s a lot of hard work, too.
If you don’t have the time and desire to manage the help you hire, it’ll backfire on you soon enough. There will come a point when you realize that you are in over your head, and when that happens you’ll begin to look for ways out.
Before you make a hire, get a better idea of what it will require in regards to resources. Also, talk to the person to see if they are able to work independently or require a lot of input.
If you think that you can hire someone and do nothing else, you are probably wrong. The good thing is that as you work together longer, you’ll get used to each other. And that will eventually result in time savings for you.
So, there you have it. If you answer these questions, you will better understand the ways you can hire to help grow your Instagram reach.
Once you find the right person or a marketing agency, you can rely on them to assist you during this stage of your Instagram growth. And hopefully, you find a way to work together in the long run.
Do you have any experience hiring for help with your Instagram account? Did you make a good choice, or would you have rather spent the money in a different manner?
Share your experiences with this in the comment section below.