Your personal brand is how people see you and how you make your appearance to them. It tells the world who you are. It is the method of emerging a “mark” that is created around your name or your career. Your personal brand is what makes you, you!
Once people know who you are and begin to recognize you with a specific area of understanding or skill, you’ll be well on your way to becoming the go-to person in your position. If you want to be highlighted and look different from others, you need to disrupt the norm.
A strong personal brand will impact your aptitude to get the right jobs, increments, and increase your ability to attract talent and capital. The question arises how to look different from others and maintain your own personal brand? Here are five unconventional approaches to personal branding.
If you build a fake brand you would have to act in a certain way, portray to be someone that you are not regardless of how you feel about it. It gets really exhausting to build a personal brand by shaping and molding what others see in you.
Always remember one thing – people connect with other people. If you look fake to people, they will not connect to you. Even if you manage to sell your fake persona, the least bit of irregularity could prove challenging. Building a personal brand helps you to understand your true self, you will be more comfortable if you take your mask off.
Identify your distinctive qualities
Everyone has their own unique qualities, which they will use in different ways to bring out the best in themselves. All you need to do is to identify them and make them valuable to achieve your life goals. You can find out your strengths and weaknesses by online tests, try them all and see what works the best for you.
Working on your weaknesses only brings out the misery and self-doubt in you. By working on your strength, you can bring a better sense of fulfillment and forward progress.
Embrace your uniqueness
We all are unique in our own way. Identifying and embracing our uniqueness will often reveal gems and how you can use it to serve yourself and the world. Everyone tells you to be your best professional self, but that is really boring.
People are most likely to connect with you if they feel a personal connection, and everyone is a little crazy inside. If you show people your funny side, you become their center of attention.
Build a platform
If you want to build your personal brand, it is important than ever to build your online presence. Whether you are looking for a change in career or if you just need to share the story of your life – how you appear on the web molds what people think of you. A website isn’t fixed; it’s vibrant and ever-changing.
The moment you accomplish something new, you can add it to your website right away. If you are applying for a job you can become a much attractive candidate if you tell the interviewer that you have your personal website.
Building a personal brand takes years of effort, but it’s worth it. You build reliability not through your words but through your actions. If you live your personal brand and keep your brand promise to your target market, you are automatically on the path to credibility. It’s a leadership requirement that lets people know who you are and what you stand for.