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Successful people find a way to distance themselves from the boring herd of individuals who are like everyone else in some way, shape or form.

As a result, they get noticed and are given opportunities that their “same” brethren are never exposed to.

Here are 10 critical steps to take to separate yourself from the herd and establish a brand that is distinctive, unique and unmatched by anyone else.

1. Always be looking to do every task with your own personal twist.

Your objective is to establish this approach as an involuntary response whenever you are given a problem to solve or an opportunity to pursue. Just having the notion top of mind to add your own signature to everyone you touch will lead you in the right direction.

2. Purge copying from your being

This is tough because it’s almost second nature to benchmark best in class and apply best practices.

We have been conditioned to believe that we are better off when we follow the best in the herd. Nonsense. All we have done is temporarily change our position in it.

3. Observe what others are doing and do the opposite

Amazing results are achieved by contrarian acts.

4. Learn to focus on the critical few things you need to be successful

It’s so tempting to chase the possibilities that are out there but the problem is that you are busy but ineffective in delivering quality results. Standout people are “mindlessly” focused on a few critical things that are not on anyone else’s radar.

5. Eliminate the barriers that get in the way of your ability to focus on your key priorities

Holding on to the things that make you comfortable may satisfy your appetite but it won’t enable your quest to stand-out from the herd.

6. Hook up with weird people

If you’re going to seek stimulation from others, lean in to people who don’t follow the rules and have “off the wall” views.

7. Be the first to take on new projects

 Put your hand up to take on challenges that have not been addressed by anyone before; make it part of your brand.

8. Loosen up on preparing your plan

Tighten up on how you intend to execute it.

Most people think the value is in the plan; don’t go with them.

Jump in to the messy inelegant world of implementation where results get delivered.

Amazing people get stuff done; they don’t sit around pondering possibilities.

9. Be imperfect

as often as you can. While others are seeking the impossible dream of perfection, successful people are achieving results.

10. Recover when you make a mistake

And you will, that’s what execution artists do.

Fix your mistake (because that’s what people expect) and surprise them with something they DON’T expect.

You will be remembered for your risk taking and brilliance of recovery. Your mistake will quickly be forgotten.

There is no scientific formula to get you out of the herd of commonality but these 10 steps will do the job.

Written By
Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead. You can also read more of Roy Osing's articles at his website.

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