7 Personal Branding Tools with the Greatest Impact

Why do only certain people in your field rise to national prominence? In every professional field and industry, there are certain individuals who enjoy local and national prominence as experts. They’re the ones who attract all the media attention, are asked to deliver keynotes at major conferences, and seem to win the best clients. What … Continue reading “7 Personal Branding Tools with the Greatest Impact”

Achieving an Effective Employee Advocacy Program

Companies have a variety of tried and true methods for building brand visibility and value to prospective clients and employees — from public relations and advertising to content marketing and other techniques. One of the least understood of these methods is a relatively new approach known as employee advocacy. This strategy relies on an underutilized (and perhaps … Continue reading “Achieving an Effective Employee Advocacy Program”