This year, personal bending is not a choice anymore, but a necessity. After all, it’s the best way to prove and present your skills and expertise to the global audience, while collecting an army of brand supporters along the way.
And the more alluring your brand is, the higher the chances of exploiting new market opportunities, building a successful business, and gaining worldwide recognition for your efforts.
However, becoming a powerful entrepreneurial force on the market won’t happen overnight. It requires a lot of time, strategic moves, and the constant optimization of the brand for keeping up new trends and staying ahead of the competition.
In fact, ignoring these core obligations are the biggest branding mistakes. But even if your branding is running smoothly, you can still make some improvements.
With that in mind, here are a few tips to use as a reminder and implement as a smart tactic in order to turn your brand from good to great.
As the name implies, personal branding is all about you, your message, your vision, and your mission.
Hence, it’s about originality and personality through which the brand achieves its goals. But though you might think the brand is working just fine, others may feel like there is something missing.
In other words, start Googling how the public perceives your brand. Do some research to see the brand’s “rating” online – carefully examine what kind of information about your brand is out there, what you need to update, and what is lacking.
Why? Because any damaging content can harm your reputation.
2. Content Quality and Consistency
When creating suitable content for representing your online persona, remember that: “The keys to brand success are self-definition, transparency, authenticity and accountability.”
Once you do the number one step of branding, which is to think of yourself as a brand, you need to consider what type of the content you want to be linked with your brand, as well as the message you are trying to convey to the audience.
It’s very important for a brand to be relatable and humanized, so the published content has to follow the tone you arranged early on. It can be professional or personal (or both) as long it’s consistent.
Speaking of being consistent, content consistency also refers to interacting with the social media followers on a daily or weekly basis.
This means every time you have something of value to share, update and share it across multiple channels to better engage your loyal patrons.
3. Networking with Influencers
Perhaps the best marketing approach to building relationships with people is by leveraging the social media influencers. They are the go-to audience for promotion, since these are the people who have established an online presence and credibility in a specific area of expertise.
Which means that they have numerous connections and can help you raise your brand awareness.
According to Forbes, you can “invest in micro-influencers in your niche or big-budget large-scale influencers.”
put it simply, if you want to catch the “big fish” in the industry to advertise your brand, you will probably have to go through their managers or agencies first.
While the influencers who are still building their brand are easily reachable via email or a direct message on social media platforms.
4. Get Good at One Marketing Channel First
Before you get ahead of yourself with influencers, you need to first establish at least one good marketing channel.
Otherwise, writing and publishing the content you only hope people will accidentally discover and recommend is nothing more than wishful thinking. The good news is you have a lot of options to get your brand noticed online.
Apart from the relevant content you can share on your website and other blogs, you can expand your brand’s presence by:
- Using the Facebook live streaming to get people involved in your projects.
- Tweeting and publishing the content on LinkedIn.
- Sharing the brand’s story on Instagram, along with captivating images.
- Utilizing Facebook and Google paid ads.
- Entering the social media contests and local partnerships.
5. Identify and Leverage Your Strengths
What makes your brand different from all the others out there? Sure, you have a purpose, but what is it? Are you focused and truthful? Do you listen and interact with the audience through feedback? Or do you offer services no one else on the market has?
Either way, it’s time to identify and utilize your strengths to enhance the branding.
Think hard about what makes your brand unique by examining your actions, successful projects, and clients you’ve worked with. Then review your objectives and plans for the future to determine where the brand is heading.
After you’ve taken some time to reevaluate things, redraft your strategy to highlight the areas that require a change to leverage the opportunities you came across during this process.
6. Focus on Helping People
People who support your brand are actually the backbone of your personal branding. You can’t become a brand without a large group of followers and you can’t make people share positive recommendation without giving them something in return.
Whatever your brand represents, it should always be focused on improving the lifestyle of the target audience in some way. When you perform the brand analysis and pinpoint your strengths, you will also discover both your and your competitors’ weaknesses. Use this to uncover what people want and need, and be the first to deliver.
Moreover, don’t shy away from from communicating and try to be present and open in social communities. Not only do people trust and feel drawn to a transparent brand, but it’s also best to find out how you can contribute firsthand. Instead of sharing links, share genuine helpful replies and concentrate more on quality engagement then quantity.
7. Website, Logo and Other Branding Elements
We are all familiar with the importance of visuals, as visual content gets 94% more views over purely textual content.
Therefore, what you are offering should be well-composed and displayed on a user-friendly website and sealed with a memorable brand symbol.
When building a website, the attention should be on the potent branding details that are often overlooked, such as:
● The Color – Colors are subconsciously related with emotions and each of them plays a big role in marketing. For example, the color blue signifies strength, while purple shows imagination and wisdom. When selecting your own, research the potential associations to see if it’s the appropriate fit for your brand.
● Logo – The brand needs to have a unique logo that people will remember it by. It can be simple (remember Apple) or more complicated, because it’s the visual impact and brand/logo alignment that truly counts. If you don’t have any ideas or don’t know how to connect the two, you can create logo design contests and have professional logo designers offer unique ideas, so that you can find a winning brand design.
● Language – The language you use must reinforce the brand’s personality. If you switch and experiment with different tones, you will break out of character and potentially lose the audience.
● Website Design & Navigation – First-time site’s visitors should be able to easily locate important information and navigate the pages. Also, size and overall web design should follow accepted norms and be optimized for mobile users.
Nowadays, being a boss means being a brand. So when working on personal branding, remember that your brand should be innovative, dynamic, and interactive.
Once you develop a concept and have a clear vision of what your brand stands for, it’s important to continue to work on improvements and social awareness. Network, network, network!
Furthermore, offer quality that will help and engage the audience. And don’t forget that visual branding elements matter just as much as your reputation, goals for the future, and overall brand mission.