People may invest in different kinds of business but they all have that one common need – and that is marketing. No matter what business it is, marketing is a crucial element that businesses need in order to grow and be successful. And did you know that not all businesses have their own in-house marketer?
A report showed that about 32% of businesses believe that more functions in marketing will be outsourced over the next few years. But as the demand for marketers increases, it is also getting tougher for most freelance marketers to successfully land a good marketing job from a good company with a good pay.
So to help you, here are some freelance marketing tips you can follow.
1. Master The Basics
If you are going to be a freelance marketer, you need to know your stuff. One of the main reasons why businesses decide to outsource their marketing is because they have little idea about the fundamental principles of marketing.
Marketing involves many elements such as advertising, lead generation, sales, communications, branding and targeting. Moreover, you need to have advance knowledge on how to create a marketing framework. For starters, outlining the cost, projecting the revenue, analysis and reporting are the fundamental components of a marketing framework. But as an expert in the marketing field, you need to be aware that there are other components you need to consider such as timing, goal setting and consumer behavior.
As a freelance marketer, you need to master these basic elements. It’s a prerequisite. You can’t be a marketer unless you know your stuff.
2. Know The Ins And Outs Of Your Chosen Industry
If you want to be an effective freelance marketer, you need to put your focus on one industry you want to market. You can’t serve everyone and you can’t cover all kinds of industries so pick an industry where you think you can serve best.
Be honest and ask yourself, where are you best at? Have some professional assessment about yourself and know the ins and out of the certain industry you have chosen.
When you have decided where to focus your marketing skills on, you can tailor a marketing approach depending on your chosen market. Have a market study of the factors that may affect your marketing in that certain area.
Here are some of them:
- An estimated population of your target market on your marketing media.
- Purchasing behavior of your target market in consideration of the chosen media and location.
- Company budgeting in your chosen marketing niche.
3. Build A Positive Network
As a marketer, you probably know the importance of creating a connection in marketing. So you should start doing it with yourself. As a freelance marketer, it is vital that you build connection and build a positive reputation. These will help you get clients even if you don’t really market yourself. Through referrals from your connection, you can get leads from your connection’s connection.
Social media is one of the best ways to build your connection. Also, constant communication with your clients and updating them with development in the marketing tactics for their business can strengthen your professional relationship with them. Thus, growing your network and giving you more chances of getting clients from their affiliated or connected business.
4. Don’t Forget To Market Yourself
Find your unique value proposition. This is how you sell yourself to businesses. As a marketer, you should know that the best way to market someone or something is by selling what other people aren’t selling. This should start with you.
What do you think is your best asset that other freelance marketers don’t or rarely have which can help businesses in marketing? Think about it and market it to your clients.
Aside from the skills you bring to the table, you should set your offer different from the freelance marketers so you can successfully seal the deal.
5. Know How To Talk About Money Matters
Never be afraid to talk about money. Companies pay you so you can bring them positive marketing results and you also want to earn money that you deserve. For beginners, setting a rate can be a little be intimidating but you have to learn to talk about it with your clients if you want to have a good deal.
Do some research. Find out how much is the usual rate of a freelance marketer with consideration to your experience, skills and duration of work. You also need to consider the company size and budget. Before you close a deal and get to contract signing, you need to lay down all money-related matters such as your preference of how you want to be paid. Do you want it weekly, monthly or quarterly?
You should also give you client an estimation of the overall cost of your service. For example, if you are a content marketer. Do you want to be charged by content piece or by your hourly rate? It is very critical that the terms of payment be straightforward and clear. Both parties should understand this very well to avoid conflicts later on.
Successfully penetrating the marketing industry as a freelance is not easy. You’ll be surprised to know how picky businesses are when outsourcing the marketing operations of their business to an individual or a group of individuals. They are looking for marketers that they can trust and have the skills worthy of their money.
If you want to be that person, you need to level up your game. You should know how to deliver an unrivaled competency so you could be their premier choice. Put these tips mentioned above to work and hopefully, you can be on top of the competition. Good luck!