Jobs give us a good platform to launch our career and realize goals. Plus, we get a fixed salary at the end of the month and lead life on easy terms.
However, they are surely not a great option for those designers looking to unleash their creative side; also for those not wishing to get burdened by the standard dictates and rules of the office.
Freelancing thus comes handy as it gives us a great deal of freedom and opens the world of prospects in front of us. So, a career as a successful freelance designer is something that can be enriching for obvious benefits it brings.
Taking up the option of freelance designer comes with a range of benefits, including –
- We’re free to set off on our own.
- Liberty to choose projects based on creative instincts.
- Options to explore the domain and chart to newer territories.
- Plenty of time to defy the odds of the domain and do amazing works.
- Creative freedom to try different things and add a new dimension to the sphere of designing.
Risks with freelancing route
All is surely not rosy with freelancing route as it calls for same level of dedication and commitment as regular jobs do. In fact, this route is often fraught with risks if designers did not follow certain dictums, including –
- Designers will have to follow strict discipline and careful project management.
- Set own deadlines and create cushion in the lack of financial support system.
- Lack of consistent work thus more chances of getting underpaid for longer
- Chances to get overworked in the hope of meeting clients’ deadlines and targets.
Obviously, freelance designers have to maintain a fine balance between overworked and underpaid, which is surely not easy. This is where they will need to follow some tips to become as successful as they always hoped to be.
Here are 6 tips to becoming a successful freelance designer
1. Build network to get clients
No freelance endeavor can bear fruits unless it has clients. And networking is the best way to win clients. So, the foremost focus should be on having projects to work upon so that the money can be earned. Freelance designers need to start meeting up with prospective clients and business online as well offline. Social sites and job portals are the best thing for this work.
2. Learn the art of negotiations
Freelance designers need to know how to negotiate with clients and have the ball rolling. Every project will have its rounds of conversations and consultations with your clients. Make sure you laid out things correctly, conveyed right deadlines, cracked up a relevant free and implemented things told. Apart from negotiating things through, this step is also about managing expectations and delivering on them. Being rookie, freelance designers have to look to win the trust first and then enhance upon that gradually.
3. Have an impressive portfolio ready
The easiest way to win works and get projects is through an impressive portfolio. Nothing would matter to clients as much as the work you’d done as it gives them a peek into the kind of projects you can deliver them with. Your briefs should involve the best of creative works so that right impression is had. Only based on quality work can you expect to win the attention in the marketplace and set off your freelance endeavor for sure.
4. Time management
Freelancing is as much about freedom as it about time. As a designer, you have to know that projects will follow a deadline and you get to meet that at any cost. You have to make a checklist of works to do in a particular project, assign time-frame to different tasks and then adhere to that. Unless you learned the art and science of time management, you won’t be able to work on multiple projects at a time for sure.
5. Quality and creative works
Doing freelancing designing work does never mean comprising with quality. You have chosen this path to unleash your creative side and produce best pieces of art. So, this should be visible in projects as only quality sells and nothing else. In most cases, freelance designers resort to earning money without caring too much for the quality, which is surely a bad strategy. Delivering quality work in the fixed deadline is what clients have hired you or will get you on board for, so don’t disappoint them.
6. Review, revision and bookkeeping
Being a freelance designer does never mean sidelining standard norms of doing business. Your ability with the online designer tool will pay as much as your desire to follow the norms of the domain. So, make sure the works are being reviewed before being delivered to clients. Similarly, there has to be revision on a regular basis so that the patterns can be checked and improved, of there is any need.