You may already have a grasp on why personal branding is important. You may be familiar with online platforms you can use to market yourself (e.g. Facebook, Twitter, and Instagram). But have you considered the power of video in your marketing strategy?
One minute of video is equal to 1.8 million words, so it’s a no-brainer that 87% of video marketers now use online content to market their brands. Microsoft reported that the human attention span has shortened from 12 to 8 seconds over the past decade, all because of the rise of digital content.
Nowadays, YouTube stars can make their livings uploading videos. In 2014, popular comedian and video producer PewDiePie made $4 million in YouTube video revenue alone. YouTube content creators can attribute their success to the fact that videos are now a huge part of popular culture.
81% of U.S. millennials use YouTube as opposed to only 58% of Gen X members. But the people who get noticed stand out because they’re unique.
So How Do I Begin?
Contrary to popular belief, starting out in video doesn’t have to be expensive. You can start cheap. Many smart phones and laptops have the capacity to shoot HD video.
If you aren’t interested in learning video production skills, professional video production companies like Valoso exist to make the process easier. These companies exist to make videos for anyone about anything, under virtually any budget.
However, if you’d like to do it yourself and don’t have video production experience, you should keep the following steps in mind. It’s easy to make a video, but harder to make an engaging one!
Know your target audience. Know who your personal brand has the potential to reach. Is it teens? The elderly? Single mothers? You’re unlikely to succeed if you’re trying to reach everyone.
Choose a specific topic. Try not to bog your video down in too much information. Each video, however general, should have one or two questions it seeks to answer. What about yourself do you want to highlight? Instead of bombarding the viewer with every detail about you or your business, iterate and reiterate specific points you want them to remember. This is how you build a brand.
Script the video. Don’t underestimate the function of good planning. Though you don’t have to adhere strictly to a script, it serves as a guideline for the process.
So what should the video be like? What should be in it? That’s up to you, your mission, and your brand image. But there are some popular types that tend to work well.
Popular Video Styles for Personal Branding
About Me – A great first video is the “About Me” style video. This type of video is the best choice for communicating general information. It tells your audience who you are and what you do, and establishes a personal connection that text can’t.
Promo – A promotional video works best when selling a product and they tend to be aesthetically pleasing and fun to watch.
Tutorial or How-to – This type of video can build your credibility. Share your expertise with the world through a step-by-step guide and you’ll have people flocking to learn more from you.
Shooting and Editing
If you want to capture video directly from your laptop, Mac users have the option of using iMovie, Photobooth or Quicktime. PC users can use Quicktime. iMovie also serves as a video editor. Though new PCs do not come with video editing software, there is a range of software free to download. Some popular options are Windows Movie Maker and Wondershare Filmora.
Most video editing is a matter of making simple cuts. You can also download editing apps to your phone if you want to shoot from there. You don’t have to purchase wildly expensive video editing software or know anything about video editing. There are numerous easy-to-follow tutorials within these software and online.
If you want to truly get into video editing, however, Final Cut Pro and Adobe Premiere are considered some of the most advanced and user-friendly programs out there
Don’t ignore the value of video for personal branding. It’s not as big a challenge as many people seem to think. Map out a strategy and get started today!