LinkedIn has now opened its publishing platform to all users, and it would definitely help them to showcase their own content and enhance their credibility. Unfortunately, several contributors are still having issues making this thing work and gaining that visibility that every article needs to thrive.
Without any doubt, LinkedIn is an excellent forum to publish articles, but the point is that you must have a solid strategy to get your article posted on LinkedIn. In this context, you must consider what sort of posts work the best for LinkedIn if you are looking for a favorable outcome.
Let me tell you some killer tips to write the best articles for LinkedIn Pulse.
1. Select a topic that LinkedIn audience would love to read
As a matter of fact, it is a great rule of thumb to write on the topics you have extensive knowledge of. But often, people generally forget that the topic they “know” doesn’t quite fit with the demographics of LinkedIn.
For instance, if you have a very astonishing celebrity blog, that doesn’t necessarily mean that your amazing story about Lindsay Lohan’s move to London is going to succeed. Well, LinkedIn might not be the right place for such content.
In the same way, you’re not supposed to copy and paste one of your already written articles. The LinkedIn algorithm might not hurt you, but the tone and voice of your post might not suit the LinkedIn audience.
Keep in mind that it is a forum for professionals and people who want to learn something new and productive. Try to write the articles for the professionals with some useful and informative material.
2. Keep your articles to a reasonable word limit
Time is money, and nobody knows this better than the professionals. In my opinion, you must keep your articles around 500 to 700 words but not less than 300 words. R
Remember, people on LinkedIn don’t have enough time to read very long posts. For instance, don’t try to write more than a 1000 words article for LinkedIn because it’s expected to get not as much exposure as the short posts.
3. Organize your overall message
You must be clear about your purpose and the message of your article. For instance, for SEO purposes, you would want to include a link to your site to boost Google ranking results. Or you want to build relationships, to engage new parties for your business, get your company or brand a larger exposure.
Whatever the purpose may be, you must be clear with your message. Don’t try to sound overly smart, just write what you want to write. Keep it straightforward and clear. To make your article look better than ever, you can get significant help with the following link.
4. Headlines Matter
Your headline/title must be attractive and short but clear. It must have the charisma that gives professionals a reason to click through. If you create an interesting and engaging title, people would love to know about the rest of your article.
5. Proofread before posting
I know that all of us are very well aware of proofreading, but I’m emphasizing on it because you are going to present your content to professionals. So you must take care of all aspects like images, subheadings, and bullet points, etc. Any minor mistake can hurt your cause.
I hope these tips will help you to write unique and exciting articles for LinkedIn.