Being a freelancer comes with a set of advantages as well as disadvantages. Freelancing entails flexible working hours, handpicking clients, not being under any authority, and developing the career at a pace you prefer.
On the other hand, you have to make sure that you meet the expectations of the client, file taxes, advertise your services, and be efficient at bookkeeping.
The fitness training market is huge and consists of all kinds of people belonging to different age groups, various body sizes, and various goals. While becoming a freelance fitness trainer does not require any degree, you do need certification among numerous other things.
How to start a freelancing fitness training business
Mentioned below is a list of things and some tips you need to know when you decide to become a freelance fitness trainer.
1. Be organized
Getting organized is an essential thing because if you don’t set up an organized foundation for your business then things are bound to get messy. So, you should start off with the first client you get.
Collect all of the vital information such as date of birth, phone number, email, and of course the name. Once you have the information, you should record it online in a safe place. Incorporating the use of online tools greatly helps to keep things standardized, accessible, and organized.
2. Get certified
As mentioned previously, a degree is not required; however, you must have a certification so that people know about your expertise. A certification will help people in trusting you.
However, you should make sure that the certification you get is from a major and well-known authority since it has the potential to attract clients.
3. Get business related things
You would need a business license as well as other requirements related to business. Moreover, you would also need a zoning approval if you will train clients in your house. Lastly, you would need business insurance.
Fitness comes with a high injury risk, therefore, to save yourself from being subjected to lawsuits if your client injures him or herself because of an exercise you recommend, you need a superior business insurance.
4. Make a business plan
Your business plan should outline all the details of the kind of business you wish to start, the audience you want to market, and the finance of your business.
5. Have efficient marketing strategies
You need a marketing plan which has numerous strategies to attract clients. A few strategies include YouTube videos of particular exercises, and one free evaluation or training session.
6. Purchase required equipment
Do not expect the client to have all the necessary equipment. Even if your client has his or her gear, you are supposed to have your own that you can provide your clients if necessary. Also, make sure that you buy top-notch equipment.
7. Get referrals
Develop such a system that can get you testimonials and referrals. For example, you can offer to train small groups by giving them a discount for a referral or testimonial. This will help get your name out in the market.
8. Keep the expenses at a minimum
One advantage of being a freelance trainer is that various expenses can be deducted from tax. For example, if you train clients at your home or in your garage, then you can write off a part of your rent.
Similarly, there are other deductible expenses such as education costs, exercise equipment, travel costs, and health certification. Get in touch with a bookkeeper or an accountant to know the other charges that are tax deductible.
9. Log business records
It is crucial to keep the record of your business to know how the cash is coming in and going out. A record will also help you if you apply for a loan or an audit.
Make sure that you document the time you spend with every client and the time it has taken you to complete projects for your customers such as going over health score and making meal plans. Also, take care that you clearly state the pay per hour to each client and record it.
Collect all receipts, even of such purchases that cost less than $70. Track all of the payments that you make like bank transfers and digital payments.