Before discussing the TikTok marketing facts, let’s quickly understand what TikTok is and how the platform works.
In 2017, the famous Chinese company ByteDance owned the app TikTok. It is one of the popular video-sharing platforms that allows everyone to create, edit, and share short-form videos. It is the only platform that attracts the users to interact with the videos on the TikTok For You page.
One of the advantages of TikTok is it allows everyone to show their creativity with 15-second videos. You can also use different types of TikTok editing effects and background music in your videos that catch your audience’s attention quickly.
When it comes to the interaction part on TikTok, people are able to like, comment, and share your videos easily.
TikTok is also effective for user engagement, on average, the user spends 54 minutes per day on TikTok every day. The potential growth and the user’s count is the big reason for this app’s popularity.
In this article, here are 10 interesting facts about TikTok you should be aware of TikTok marketing.
Marketing on TikTok
TikTok is one of the most entertaining platforms among teenagers and younger audiences. After a few years of launching, most marketers start to promote brands on TikTok, and they get more reach in a short period.
In the upcoming years, social media plays an important role in the world of digital marketing. TikTok is one of the most famous and fastest-growing platforms in the world.
TikTok has over 800 million users and 1.5 billion downloads worldwide. TikTok has taken the world like a storm. TikTok is the right space for your business to make it viral on TikTok.
TikTok’s marketing strategy’s main goal is to attract potential followers, increase conversations, spread brand awareness, and build online communities effectively.
Are you ready to start your business on TikTok? If you are ready, your mind will ask many questions like how you can make sure that the TikTok strategy gives your business the best results for your business?
Don’t worry about that. Read the following results confidently then you will get an awesome idea about TikTok marketing.
10 Interesting Facts You Should Be Aware of TikTok Marketing
1. Sixth Largest Social Network
Surpassing Instagram, Facebook, and Whatsapp, TikTok impacts social media marketing within a few years.
According to the research, TikTok is the sixth largest network worldwide.
2. Available In 150+ Countries
The TikTok advertising feature increases the audience reach across the world in more than 75 languages in 150+ countries.
But China is the big one here because the Chinese version of TikTok firstly got started.
It is the most significant gateway to the app’s success. They catch viral attention in the middle of many competitors.
3. Teenage TikTok Starts
TikTok has become more and more popular among teenagers and younger audiences.
Here is the detailed TikTok user’s age demographic:
- 4% — 55+ age group.
- 3% — 45-54 age group.
- 8% — 35-44 age group.
- 16% — 25-34 age group.
- 42% — 18-24 age group.
- 27% — 13-17 age group.
When it comes to gender, TikTok includes 60% female and 40% male. According to the data from march 2019, TikTok shows the largest user demographic on TikTok is teenagers and young adults.
If one of your goals is to target your business’s younger audience, Tiktok is the perfect place.
4. 35% Of TikTok Users Participate In Hashtag Challenges
The hottest part of TikTok marketing is hashtag challenges. It is the responsibility of your social media reach. Most of the marketers participate and create their own challenges to reach and retain TikTok followers frequently.
According to the research, 16% of Tiktok videos tried to make hashtag challenges, and more than 35% of users are happily participating and creating their own videos.
For instance, the clean and clear India challenges got 10,000+ followers and motivated 2 million TikTok videos with its branded hashtags.
5. TikTok Brand Takeover Ads Gain Five Million daily Impressions
It is the purest and costly advertising format in the TikTok app because it takes only one takeover per day per category.
This ad appears immediately when the user opens the screen. You can use 3-5 second videos or GIFs, or 3-second images for your ads. The ads embedded link has taken the user directly to your website’s landing page or the hashtag challenges page.
In June 2019, TikTok announced the ads cost $50,000 per day. And TikTok guarantees the ad gains five million impressions per day.
6. Creator Marketplace Have More Than 1000 Stars
Creator marketplace is more useful for all social networks. On TikTok, they have 1000+ stars with a huge reach. Campaign with creators will help you to get an idea about making viral videos with different content.
Creators on TikTok have a different content topic and a massive number of fan followings. But it would help if you found the perfect followers for your account and have a relevant, targeted audience for your niche.
7. 64% Users Add TikTok Filters And Effects
TikTok offers a variety of filters and lenses for your videos to make the video more attractive. The top filters of TikTok are Green screen, Face Zoom, Disco, and Portrait.
Most of the brands use 2D, 3D branded lenses of their own TikTok videos and ads. The cost of these filters and effects depends on the designs.
8. 52% of App Engagement Rate
Engagement is one of the ultimate strategies for brand development, and there are several ways to calculate the engagement rate of your TikTok account.
According to the database of cloud meters, the average engagement rate on TikTok users is 52%. As with the different social media, the results are based on the size of their followings.
For instance, TikTok users with less than 1000 followers have an average engagement rate of 144.9%. The engagement number rescues when the followers count increases.
9. Most Popular Entertaining Videos
On TikTok, the most viewed content category on the app was entertainment content.
The popular content category includes lip-syncing, dancing, comedy, and facial expression videos.
The dance category has received 150.3 billion hashtag views in a very short period.
While the entertainment category videos help to gain TikTok hearts to drive the user’s attention and spend their time to interest in your videos.
10. Effective Analytics Results
TikTok analytics is a free built-in tool that gives brief results about your account and content performance. If you want to track your account’s performance, you need a TikTok pro account to access them.
Switching a TikTok profile is just a simple step:
- Go to your TikTok profile page, open the settings and privacy tab.
- Choose the Manage My Account option
- Tap Switch to Pro Account option.
Once you activate your pro account, you will find a new analytics option under your account button, and you can simply tap into that and explore.
The new analysis button will help you to know the performance and engagement of your profile and content.
The TikTok pro analytics shows three types of results that are:
- Followers Insights .
- Content Insights.
The overview tab offers the following results.
- Profile Views — It measures the total number of people who liked, commented, and shared your videos over the last 7 to 28 days.
- Video Views — It shows the total number of times the audience views your videos over a particular period.
- Followers — the total number of TikTok users that follow your account.
b. Followers Insights
The follower’s tab helps to learn about your users. You can see what your followers’ interests are, what type of content they are really engaging, and what type of content keeps playing in your followers’ crowd.
If you want to grow your audience engagement, you can follow the following metrics on the flowers tab.
Flowers activity – the metrics show that your followers’ perfect time and date are most active on Tiktok.
It would help if you looked at when the time the follower activity is consistently growing. Follow that time and day to share your posts regularly at that time.
Top Territories – it shows your followers are from different countries. Make sure to follow those countries and make it make sense to promote your content based on the place.
c. Content Insights
From the TikTok content tab, you can access the performance of your content.
It shows your posts’ individual results, such as the total like count of your posts, the total number of comments, and shares within the last seven days.
You can also access the average access time of your videos, total video views, average watch time, and the traffic source type over the last 7 to 28 days.
These are the important facts about TikTok every marketer should know and follow to stand out from their brand all over the social media network.
Now we will discuss some exciting ideas to develop your TikTok marketing strategy that stands out your brand all over the world.
Always Follow with TikTok Trends
If you spend your time on TikTok, just for a few minutes, you can see TikTok is all about trends.
There are tons of videos live and die on TikTok every day. Same as the original, creative, and current events can work well on TikTok.
You should remember that the trends can be fast-growing. So, keep a regular eye on TikTok trends and make your content trendy relevant to your industry.
If you decide to share trending video content, don’t just copy other’s videos and style. Use your unique idea and style to make your video more attractive.
Post Regularly on TikTok
Consistency and regularity is the ultimate marketing strategy to reach more new followers shortly. TikTok is one of those platforms to share a variety of contents at a time.
If your video gives an engagement to your audience, they expect it if you post another video. The more videos you post to your TikTok platform, the higher follower engagement you will gain.
The more time you post, the more people will find your account, and they decide to follow you.
So, make sure to find and filter when your audience is active online, follow that time to share your posts frequently, and reach a wider audience in a short span of time.
Use TikTok Filters and Effects in Your Videos
On TikTok, there are millions of videos shared by users every day. Within the crowd, you can make a video of something different from others.
Filters and effects to help with this, Tik Tok offers a variety of filters to show your posts more attractive to the crowd.
You can find the TikTok filters and effects under the effects tab, and it is split into different categories: new, trending, editing, funny, beauty, animal, and world.
Also, TikTok offers a green screen effect, and it allows users to use any image for your video background, like television and the movies.
Cross-Promote Your TikTok Videos
Cross-promotion is a great marketing strategy to build your community across the social media world.
It is not only great for building awareness of your TikTok account, but it is also more effective in maximizing your TikTok following and boosting your video performance worldwide.
You can easily share your TikTok videos with other platforms, and You need to save your TikTok video to your camera roll and open a published video and click the share option. Click save to album, and your TikTok video will be displayed on the screen.
Also, you need to add the call-to-action like swipe up, follow me on TikTok, or something else.
Add Trending Hashtags to Your TikTok Videos
Hashtags are the pillars of your account reach, and it is highly popular on every social media network.
Hashtags are an excellent way for every business to improve engagement and brand awareness. If you use trending and most usable hashtags on your account, people can easily find your posts using those hashtags.
Even the challenges with hashtags are ultimately popular on TikTok. A good hashtag challenge can encourage your audience to make their own videos based on your theme.
Moreover, it helps to talk about your product all over the world.
Final Thoughts on TikTok Marketing
Hopefully, the article gives such valuable information about TikTok and its facts. Nowadays, everyone is under growing into the networking world, and there are lots of social networks developed every day.
TikTok is one of the ultimate platforms to run your brand more successfully and reach a wider audience very shortly. In 2021, TikTok is the biggest social media network in the digital marketing world, and it grows very fastly with millions of followers.
So, don’t this incredible opportunity if you are a marketer. Give your best and make an effective impact.