Social media platforms are used as marketing platforms but hiring managers and recruiters are turning to them to find talent too. With millions of people using social media like Instagram, Twitter or Facebook, on a daily basis, they have easily become great tools to use when hiring your next potential employee.

It’s not only easy to use and is useful but using social media can easily cut the costs of finding and hiring candidates in half while saving you a lot of time. So if you’re new to this and have no idea where to start, here are some tips to consider when using social media to find employees:

1. Figure Out which Social Media Platforms Are The Most Popular Use In Your Industry

It’s best to first focus on the major platforms that are used by potential hires, like LinkedIn or social networks that are specifically for job industries. Do your research and ask around.

2. Create a Blog Post On Your Website

Best way to find the ideal candidate is to create a blog post about the opening position on your website. It doesn’t have to be long, but create a catchy blog post title and add a few sentences describing the position, and then using your social media pages like Facebook or Twitter is an easy way to drive traffic and attention to your blog post.

3. Tweet It Out

Twitter is a great social networking tool to get a simple (140-character to be exact) message out to your followers. Make sure you create engaging tweets in order to attract attention. Using hashtags also helps to get your message out to more of a variety of people.

4. LinkedIn is Powerful

LinkedIn is known to be the most professional-oriented social media platforms out there. It’s a way to easily find, network and collaborate with qualified professionals. You can post job openings and search for candidates; it’s a great way to find who you’re looking for!

5. Utilize Facebook Ads

Facebook ads are great for targeting a specific audience. You can choose from the audience’s age, sex and specific keywords to get you ad in front of the right people. Make sure when posting Facebook ads to make your content as engaging as possible and always add a call-to-action.

6. Join Social Groups

You can easily find these social groups via Facebook. Just type the specific group you are looking for in the search bar up top and it will quickly give you various options.

For example, if you are searching for ‘Los Angeles Photographers,’ you can join the group, and once you get accepted are free to post anything from jobs to freelance gigs and more! When searching for groups to join, try being as specific as possible and make sure you add all your contact info for users to easily reach out when they want to apply.


Social media is a powerful tool used in our generation. With social media, there are endless ways to find new candidates; and these are just a few. If you’re overwhelmed with the use of social media, maybe try sticking to one and trying that out first. Once you’ve mastered social media, it will definitely be all worth it in the end!

Written By
Charles Crawford is a high-level entrepreneur, co-founder of Crawford and O’Brien and Keeva Organics. Charles has been studying internet marketing, web design, and tech start-ups for years, and he has been successful with multiple business ventures such as affiliate marketing (where 98%+ of people never make money).

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